| If you are active on the web promoting your | | | | Promoting a copied newsletter is a waste of |
| products, affiliate programs or services, you | | | | money. Why bother to promote something that |
| probably sense where I'm going with the title | | | | is already promoted hundreds of times?If you |
| of my article. We all put a lot of effort | | | | are targeting the people who are looking to |
| into our internet business. We all have the | | | | make money online, your target audience is |
| same hopes and dreams about where our | | | | pretty narrow and they probably have already |
| internet business will go. Unfortunately we | | | | subscriptions to one or another form of |
| are all depended on too many variables that | | | | marketing newsletter.I'm actually shifting my |
| have to be just right at the right time.What | | | | focus completely and put a newsletter |
| is he talking about you might ask. Let's take | | | | together to help people to get started with |
| a simple example. Listening to self declared | | | | real estate investments, especially Florida |
| gurus of internet marketing they all tell you | | | | real estate. As you can see this is a very |
| the same thing. "You have to build your | | | | narrow target audience. If I get a couple of |
| list", by that they mean your email | | | | hundred subscribers I will be happy. If |
| list.After following this advice and spending | | | | you're interested send an email to I will let |
| hundreds of dollars in opt-in email leads and | | | | you know when the newsletter will be |
| maintaining a list of over 5000 subscribers I | | | | available.The bottom line of my story is, |
| was pretty convinced that success is just | | | | don't advertise to the advertiser. You just |
| around the corner.This is as far away from | | | | waste your time and money. That's the main |
| the truth as human possible. I'm running a | | | | reason why people getting frustrated with |
| newsletter delivered daily and I send | | | | their internet business and simply quit. This |
| additional sales letters to pitch some of my | | | | is like car dealers advertise solely to other |
| affiliate products. I track every email with | | | | car dealers. What do you think will happen?I |
| ad tracking and click through analysis.Guess | | | | know what you are thinking. What happened to |
| what? Nothing! Sending daily emails and | | | | him? Didn't he tell us in his article |
| sometimes an additional sales letter would | | | | "Where's the Traffic?" that email lists are |
| trigger something, at least a wave of | | | | the cure to non-visited websites? Yes, that's |
| cancellations, don't you agree? Well, my | | | | true. I still believe that autoresponders are |
| conclusion of this mess is that over 90% of | | | | good business practice to communicate with |
| the emails never passed the SPAM filters.This | | | | your customers. I just didn't see the value |
| is devastating. As you know most people sing | | | | of buying email leads. Yes, I changed my |
| up for newsletters through their free email | | | | opinion, which is plain human nature and |
| accounts. The few who use their regular email | | | | happens to all of us.I hope this made you |
| address unsubscribe within a few days.Don't | | | | think a little bit and if you can turn your |
| get me wrong, newsletters are great and if | | | | business into the profitable margins based on |
| done right they can help you to promote your | | | | my little advice please let me know. I'm |
| business. I believe the key is that your | | | | eager to hear if somebody actually is |
| newsletter needs to be unique and very narrow | | | | listening to what I have to say.Peter Dobler |
| focused on a niche target.Going back to the | | | | is a 20+ year veteran in the IT business. He |
| email leads issue. Buying email leads from | | | | is an active Real Estate Investor and a |
| email harvesters it is a waste of money. Even | | | | successful Internet business owner. |
| if they are double or triple opt-in leads. | | | | |