| Electronic Commerce or e-commerce is the | | | | of a store. Internet technologies also permit |
| trade of products and services by means of | | | | sellers to track the interests and |
| the Internet or other computer networks. | | | | preferences of their customers with the |
| E-commerce follows the same basic principles | | | | customer's permission and then use this |
| as traditional commerce that is, buyers and | | | | information to build an ongoing relationship |
| sellers come together to swap commodities for | | | | with the customer by customizing products and |
| money. But rather than conducting business in | | | | services to meet the customer's |
| the traditional way in shopping stores or | | | | needs.E-commerce however has some drawbacks. |
| through mail order catalogs and telephone | | | | Consumers are hesitant to buy some products |
| operators - in e-commerce buyers and sellers | | | | online. Online furniture businesses, for |
| transact business over networked | | | | example, have failed for the most part |
| computers.E-commerce offers buyers maximum | | | | because customers want to test the comfort of |
| convenience. They can visit the web sites of | | | | an expensive item such as a sofa before they |
| multiple vendors round the clock a day to | | | | purchase it. Many people also consider |
| compare prices and make purchases, without | | | | shopping a social experience. For instance, |
| having to leave their homes or offices from | | | | they may enjoy going to a store or a shopping |
| around the globe. In some cases, consumers | | | | mall with friends or family, an experience |
| can immediately obtain a product or service, | | | | that they cannot duplicate online. Consumers |
| such as an electronic book, a music file, or | | | | also need to be reassured that credit card |
| computer software, by downloading it over the | | | | transactions are secure and that their |
| Internet.For sellers, e-commerce offers a way | | | | privacy is respected.In the existence of |
| to cut costs and expand their markets. They | | | | these few disadvantages e-commerce has opened |
| do not need to build, staff, or maintain a | | | | new horizons to versatile the modern age. It |
| physical store or print and distribute mail | | | | puts away time, energies, labor and |
| order catalogs. Automated order tracking and | | | | money.William King is the director of All |
| billing systems cut additional labor costs, | | | | Wholesale UK, Wholesale Pages, and |
| and if the product or service can be | | | | Dropshipping Directory. He has 18 years of |
| downloaded then e-commerce firms have no | | | | experience in the marketing and trading |
| distribution costs involved. Because the | | | | industries and has been helping retailers and |
| products can be sold sell over the global | | | | startups with their product sourcing, |
| Internet, sellers have the potential to | | | | promotion, marketing and supply chain |
| market their products or services globally | | | | requirements. |
| and are not limited by the physical location | | | | |