| Do you even know what M-Commerce is?Well | | | | your newsletter delivered directly to |
| you better learn fast. Predictions in | | | | their mobile? Wherever they are, without |
| Europe for M-Commerce, the second | | | | the need to be sat in front of a PC. |
| largest market behind Asia, are for a | | | | Thus bypassing the SPAM filter problem |
| spend of 7.4 Billion in 2006 that's | | | | and guaranteeing they receive your |
| over $8 Billion. That's twice the | | | | valuable content. You could sell it as |
| predicted spend of traditional web | | | | valuable service for your customers with |
| services!So what is M-Commerce?It's very | | | | added content not available on your site |
| simple, mobile / cell phone based sales. | | | | or via your regular newsletter.Or offer |
| Usually relating to content such as | | | | them up to the minute breaking news in |
| games, wallpaper, ringtones etc. But | | | | their industry, which they receive as it |
| there's much more to it than that. Keep | | | | breaks and not when they check their |
| reading.What's the big deal?More people | | | | email five hours later when it's to late |
| own a mobile phone than a PC, they're | | | | to take action.Digital artists sell your |
| better integrated in to daily life. | | | | wallpaper designs direct to the consumer |
| People are very comfortable using them. | | | | via the mobile phone. New bands forget |
| They are now in fact heavily relied | | | | the record company contract sell your |
| upon, as the phone feature is only a | | | | music via MP3's direct to the consumer. |
| small part of what can be perceived as a | | | | Investment advisors get subscribers to |
| miniature multi-purpose multi-capable | | | | your 'Hot Tips' bulletins. Store owners |
| portable computer.Mobile GrowthMobile | | | | offer a sale bulletin service etc etcThe |
| growth already outstrips all other | | | | FutureThe omnipresent Google are moving |
| communication channels. Half of all | | | | forward with major mobile initiatives. |
| Americans are mobile phone subscribers. | | | | Spending vast amounts of money to stake |
| In the UK the ownership of a mobile | | | | a claim in this fledgling market. |
| phone is equivalent to 1.5 phones per | | | | There's the mobile version of Froogle |
| head of population. According to | | | | for one and they've also developed |
| research, mobile content services will | | | | mobile business listings specifically |
| be worth $121 Billion worldwide by 2008. | | | | for the potentially huge 'local search' |
| White label distribution of ringtones, | | | | market. They also offer a free SMS based |
| images, games and other promotions will | | | | information service and major company |
| drive up to 1/5th of the revenue | | | | Real Networks, creators of Real media |
| generated. It's estimated 1.5 Billion | | | | Player, recently bought Finnish mobile |
| people worldwide own a mobile phone.With | | | | phone game developers Mr Goodliving for |
| more and more technology add-ons to | | | | $15M. Essentially buying a back |
| tempt the consumer these devices are now | | | | catalogue of high profile mobile |
| Cameras, MP3 players, game consoles, | | | | games.NTL a cable TV company here in the |
| voice notepads, picture albums, diary | | | | UK recently streamed the Grand National, |
| organiser, PDF readers etc etc.In fact | | | | the biggest race horse meet here in the |
| I'm writing this article on my PDA / | | | | UK, live to Nokia owning |
| Phone whilst sat in the sunshine in the | | | | subscribers.This is early days and |
| garden. With two taps on the screen I | | | | that's a small glimpse of the future.The |
| can hook up to my home wireless network | | | | M-Commerce Market is very different from |
| and check my emails, browse the net, | | | | the online market in terms of what |
| update my Blog or edit and publish | | | | content consumers are currently paying |
| article submissions on one of my sites | | | | for. The biggest revenue generators |
| all via broadband.We are not that far | | | | online, 70%, are porn and dating sites. |
| away from always on Net connections. | | | | A similar percentage via mobile is for |
| Once this arrives it will allow anyone | | | | games, music and video. Films, that's |
| to do this almost wherever they are. | | | | another one, Nokia are now distributing |
| Certainly in the major cities around the | | | | Hollywood movies via memory card!The |
| world. When this happens there will be a | | | | technology specifically 3G, an always on |
| third Internet boom as Joe public try's | | | | network with transfer rates of 384kbs a |
| out the Net connection again that was | | | | second, is here and trickling into |
| always too shoddy to use in the past.And | | | | mainstream culture. These devices are in |
| what will they want? Content! ringtones, | | | | fact capable of 1920kbs. Compare that to |
| wallpaper, games, MP3's etcBut I'm | | | | GPRS at 56kbs. You don't need these |
| getting ahead of myself. The real money | | | | speeds to take advantage of this market |
| isn't even going to be made via a Net | | | | but you should keep them in mind to |
| sale. The real money will be made via | | | | realise the full potential of where |
| SMS(Short Message Service), | | | | mobile communication is going.Here's a |
| MMS(Multimedia Messaging System) and | | | | brief, eye opening, wish list from |
| this ones a goldmine...Micro | | | | consumers for future mobile phone |
| payments.Recent research has shown a | | | | payment abilities:-10 Use your mobile as |
| doubling of worldwide revenue from | | | | a key |
| streaming TV and sports bulletin | | | | 9 Marketing communications |
| subscriptions. 380 million people | | | | 8 Retail checkout payments |
| worldwide are expected to subscribe to | | | | 7 Vending machine payments |
| similar services in 2005. Including TV | | | | 6 Flight check in |
| show bulletins particularly from | | | | 5 Credit / debit cards |
| 'reality TV' shows, News bulletins or | | | | 4 Season tickets |
| Soap updates.Big deal you're not a TV | | | | 3 Loyalty cards |
| network how can you make some money out | | | | 2 Parking Meter payments |
| of this boom? | | | | 1 Mobile Coupon redemptionGetting |
| I'll go into that in a second but first | | | | Started How do you Accept |
| I want to go back to those Micro | | | | Payments?Reverse SMS is very popular at |
| payments I mentioned earlier. The real | | | | the moment. It provides the ability for |
| gold dust.Micro Payment ProfitsMicro | | | | you to direct consumers to secret |
| payments have been around for a while | | | | download links on your site whilst |
| here in the UK. A smaller land mass has | | | | taking payment through a premium SMS |
| allowed for a quicker rollout of mobile | | | | message. Another method known as 'WAP |
| technologies here. Nationwide Network | | | | Push' sends a link via SMS that |
| coverage is easier to achieve. I believe | | | | automatically launches when the message |
| the first example in the US to take it | | | | is opened. You will need to set up your |
| mainstream was by the 'American Idol' | | | | own WAP / SMS Gateway on your server |
| show. Viewers voted for the acts on the | | | | which will require server administrator |
| show via their mobile phone. They where | | | | access to use both these solutions.But |
| then charged a small premium for their | | | | there are other easier solutions a |
| vote on top of their networks regular | | | | number of websites are springing up that |
| SMS charge. Think of the millions of | | | | allow you to upload your content |
| votes that the show attracted and the | | | | available for download, games, video, |
| revenue generated.That's micro payments | | | | wallpaper, MP3's etc . A small fee is |
| in action.The beauty of this is that | | | | taken from each paid download by the SMS |
| people don't feel like they're spending | | | | Gateway company.I've compiled a list of |
| money because they don't need to whip | | | | useful links to a number of the above |
| out their credit card, it's an easier | | | | solutions and I've also thrown in a |
| payment method, usually involving a | | | | couple of links to 'mobaphile' websites |
| simple text to a small number and the | | | | were you will find some interesting |
| payment is small. They also trust their | | | | predictions for the future development |
| mobile for making payments unlike an | | | | of mobile phones along with some real |
| online transaction.Any payments made | | | | off the wall ideas for making money with |
| will appear on their next phone bill. | | | | mobiles. M-commerce resource list.To |
| People are already used to paying in | | | | paraphrase a strap line 'The future's |
| this way, they're comfortable with it. | | | | bright the future's mobile'.Darren Yates |
| Whether it's to vote for an act on a TV | | | | is the owner of |
| show, for a game download or to grab the | | | | How-to-make-money-online.info a site |
| latest ringtone.What have you got that | | | | focused on Making Money Online and |
| you could take micro payments for? | | | | Internet Marketing, listing the many and |
| You should be considering how you can | | | | varied ways of making money online. |
| utilise your current website network to | | | | Featuring, resources, thousands of |
| tap into this market. Do you offer | | | | Internet Marketing articles and useful |
| subscriptions? Is there a service you | | | | links.This article comes with reprint |
| offer that you could convert to | | | | rights. You are free to reprint and |
| subscriptions.How Can You Make Some | | | | distribute it as you like. All that we |
| Money?Here's a quick example. Your | | | | ask is that you do not make any changes, |
| newsletter. Would your subscribers be | | | | that this resource text is include, and |
| willing to pay a small premium to have | | | | that the link above is intact. |