How e-commerce works


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What is Pay Per Call? How Does it Work?

Pay Per Call is the next wave of advertisingshould  not  be  an  issue  for  them.
on the Internet. Similar to a Pay - Per
-Click advertising. Pay Per Call has a lotMy next question concerned wrong numbers and
more to offer and a wider audience in mind.short calls. We have all done it. We see one
The Pay-Per Call (PP-Call) is geared towardsnumber and dial another. Or, we see something
small businesses that do not have a weband on impulse we reach for the phone, and
presence on the internet. However, this formthen change our mind ten seconds after
of advertising can be used by all types ofdialing. So, does the advertiser pay for
business  or  services  offered  on  the net.these types of calls? Is there a time limit a
person needs to be on the phone for? There
Advertisers create an ad similar to aanswer is yes. The calls need to last at
Pay-Per-Click (PP-Click) ad. Advertisersleast ten seconds. This should be more than
choose key terms in which they would like toenough time to establish that a wrong number
appear under. They also choose theirhas been dialed. I also wondered about people
geographical location (local, regional ortrying to beat the system. The trouble with
national) Pricing starts at $2 and can exceedPP-Click is that people may dial and occupy a
$20. The ad itself consists of a headline andsalesperson with no intent other than to try
2 additional lines of text, (including a URLand boost their revenue off the ads placed on
if the company has one). Surfers then calltheir site. Ingenious has taken this into
the toll free number shown in the ad. Afteraccount. They can track calls that come in
the surfer calls the number, the call isthrough their system. Any numbers seen
forwarded to the actual business phone. Seemsabusing it can be blocked. Hopefully, this
pretty basic doesn't it? But, I had a fewwill discourage any type of scam to boost
questions I needed answered so I contactedprofits  on  sites  that  sponsors these ads.
Ingenio and spoke to them about their
service.I was also interested to know about ads that
did provide a URL. Was there an additional
My first question regarded calls placed aftercharge levied when someone clicked on the ad?
business hours. If my business phones areFortunately, there is not. If a business
manned Monday - Friday, 9 to 5, will callssells over the net as well, they could
still come in after 5pm on Friday? The answercertainly use this to their advantage. Of
is that currently there is no automatedcourse, one of the main advantages to this
scheduling that will turn your ads on or offtype of advertising is that it caters to
at a specified time. However, you can go inpotential customers that do not, for whatever
manually and pause your account so that yourreason, like to make purchases online.
ads are not shown during non-business hours.Overall PP-Call may be worth its weight in
The automated scheduling is in the process ofgold. At least the potential is there. Will
being implemented but there is currently noit surpass PP-Click as far as the preferred
set date for this to take effect. Of course,method of advertising? Probably, not. It does
you can place your business hours in the adhowever give advertises who couldn't
as well but this may take up valuable spaceadvertise on the net before a reason to
that could be better utilized describingstart. Maybe then they will see the
products or services. Businesses that have aimportance of having a web presence on the
call center for after hours calls areInternet.
effectively 24 hour businesses, so this



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