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Module 2 Introduction

Concepts

Learning Objectives

Warm Up Quiz

README

Wrap Up Quiz

Web Resources


Concepts/Terminology

  • E-mail marketing:
      Targeted email to specific users to offer information or Great response rates, between 5-15%, compared to traditional media. Higher success rates because you ask permission to send information to the customer.
  • E-Mail:
      A system for sending and receiving messages electronically over a computer network, as between personal computers.
  • Search engine optimization:
      Optimizing your e-commerce site for optimal search engine placement. Uses techniques such as meta tags and descriptions, keywords, and ghost pages. An on-going process but the cheapest of all tools available to marketers.
  • Banner advertising :
      Ads posted in banner form located on a website. Usually yields a .5% response rate.
  • Search Engine :
      A software program that searches a database and gathers and reports information that contains or is related to specified terms. Also called retrieval engine.
  • Viral Marketing :
      Any advertising that propagates itself the way viruses do. e.g. When Hotmail users send e-mails, they infect the recipients with the tagline at the bottom of their messages. Also called V-Marketing, organic marketing, word-of-mouth marketing or word-of-mouse marketing. Very high response rates with 57% of consumers visiting web sites based on recommendations from others.
  • Affiliate marketing:
      A person, an organization, or an establishment associated with another as a subordinate, subsidiary, or member. The potential for a significant response rate with affiliate marketing is best demonstrated by Amazon.com. Companies create a revenue stream by referring visitors to linked sites that promote similar products and services.
  • Opt In/Opt Out:
      Offering an Internet user the option of receiving relevant solicitations through email. Also, offering an Internet user the option of not receiving those solicitations once they start.

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