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Concepts/Terminology- E-mail marketing:
Targeted email to specific users to offer information or Great response rates, between 5-15%, compared to traditional media. Higher success rates because you ask permission to send information to the customer. - E-Mail:
A system for sending and receiving messages electronically over a computer network, as between personal computers. - Search engine optimization:
Optimizing your e-commerce site for optimal search engine placement. Uses techniques such as meta tags and descriptions, keywords, and ghost pages. An on-going process but the cheapest of all tools available to marketers. - Banner advertising :
Ads posted in banner form located on a website. Usually yields a .5% response rate. - Search Engine :
A software program that searches a database and gathers and reports information that contains or is related to specified terms. Also called retrieval engine. - Viral Marketing :
Any advertising that propagates itself the way viruses do. e.g. When Hotmail users send e-mails, they infect the recipients with the tagline at the bottom of their messages. Also called V-Marketing, organic marketing, word-of-mouth marketing or word-of-mouse marketing. Very high response rates with 57% of consumers visiting web sites based on recommendations from others. - Affiliate marketing:
A person, an organization, or an establishment associated with another as a subordinate, subsidiary, or member. The potential for a significant response rate with affiliate marketing is best demonstrated by Amazon.com. Companies create a revenue stream by referring visitors to linked sites that promote similar products and services. - Opt In/Opt Out:
Offering an Internet user the option of receiving relevant solicitations through email. Also, offering an Internet user the option of not receiving those solicitations once they start.
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