How e-commerce works
 

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Article #250: What is e-commerce - Advantages and Drawbacks!

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Electronic Commerce or e-commerce is the be sold sell over the global Internet,
trade of products and services by means sellers have the potential to market
of the Internet or other computer their products or services globally and
networks. E-commerce follows the same are not limited by the physical location
basic principles as traditional commerce of a store. Internet technologies also
that is, buyers and sellers come together permit sellers to track the interests and
to swap commodities for money. But rather preferences of their customers with the
than conducting business in the customer's permission and then use this
traditional way in shopping stores or information to build an ongoing
through mail order catalogs and telephone relationship with the customer by
operators - in e-commerce buyers and customizing products and services to meet
sellers transact business over networked the customer's needs.
computers. E-commerce however has some drawbacks.
E-commerce offers buyers maximum Consumers are hesitant to buy some
convenience. They can visit the web sites products online. Online furniture
of multiple vendors round the clock a day businesses, for example, have failed for
to compare prices and make purchases, the most part because customers want to
without having to leave their homes or test the comfort of an expensive item
offices from around the globe. In some such as a sofa before they purchase it.
cases, consumers can immediately obtain a Many people also consider shopping a
product or service, such as an electronic social experience. For instance, they may
book, a music file, or computer software, enjoy going to a store or a shopping mall
by downloading it over the Internet. with friends or family, an experience
For sellers, e-commerce offers a way to that they cannot duplicate online.
cut costs and expand their markets. They Consumers also need to be reassured that
do not need to build, staff, or maintain credit card transactions are secure and
a physical store or print and distribute that their privacy is respected.
mail order catalogs. Automated order In the existence of these few
tracking and billing systems cut disadvantages e-commerce has opened new
additional labor costs, and if the horizons to versatile the modern age. It
product or service can be downloaded then puts away time, energies, labor and
e-commerce firms have no distribution money.
costs involved. Because the products can






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