| E-mail Professionalism
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| | when the sender misspells the contact
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|
| |
| | name (slaes instead of sales
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| "What is an e-mail address? How does it
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| | @businesscabinets.com, for instance). Is
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| affect my business?"
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| | this more professional? Absolutely.
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|
| |
| |
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| Good questions. Think of the customers of
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| | The myth that a domain name, 25 personal
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| Australian telecommunications giant
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| | e-mail addresses, and a basic website
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| OneTel. When e-mail addresses such as
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| | must cost a business thousands of dollars
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| abcCompany au became useless within the
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| | is just that-a myth. It can be achieved
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| span of a week, the majority of customers
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| | for as little as $200.00 per year.
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| turned to DingoBlue for a new one, such
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| |
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| as abcCompany @dingoblue.net.au. A year
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| | So what is an e-mail address? Part of a
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| later, it was DingoBlue's turn to close
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| | complete and professional image, as basic
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| its doors, leaving those same customers
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| | as wearing washed and ironed shirts. One
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| to find a new e-mail address altogether.
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| | of the many promotional tools that
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|
| |
| | businesses must use to compete in today's
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| A personal or business e-mail address
| |
| | tough environment. And a registered
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| such as bob.brown is like a business
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| | domain is yours for life, as long as you
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| card: "This is Bob Brown from Business
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| | pay the domain registration fees. Think
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| Cabinets, and we make Cabinets," it says.
| |
| | of it as the Internet equivalent of a
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| Getting the right e-mail address is
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| | business name registration.
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| equivalent to printing your name on
| |
| |
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| business cards with your company name and
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| | Although e-mail should never be used as
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| business details. It's well worth the
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| | the sole method of dealing with
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| effort.
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| | customers-it can never truly replace
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|
| |
| | face-to-face contact-what it can do is
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| When signing up with an Internet Service
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| | help you stay in touch with your clients,
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| Provider (ISP), most new customers accept
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| | or update potential customers, as long as
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| the name they are offered, even when the
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| | you have their permission. Besides
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| name is limited to eight letters. The
| |
| | e-mail, how else could you contact 100
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| result? An e-mail address with no
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| | customers simultaneously at 5 p.m. on a
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| correlation to any business or product of
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| | Friday about next week's special offer?
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| the customer's own.
| |
| |
|
|
| |
| | You can send your e-mail as personally as
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| One business cabinet manufacturer, when
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| | you like. Either bob or may be used.
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| offered a limited selection of names,
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| | Communication personally sent from you,
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| ended up with jandlcc au. How did this
| |
| | addressed to your customer, containing
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| help the business? It didn't. Not only
| |
| | details of your client's company as well
|
| was the e-mail address disjointed, but
| |
| | as projects he or she might be working on
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| also it failed to identify, much less
| |
| | that are related to your business, will
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| promote, the company. Later, when the ISP
| |
| | be read. How often do you talk to, or
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| went broke, the cabinet manufacturer
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| | contact, EVERY ONE of your customers or
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| selected a new e-mail address, changed
| |
| | prospects?
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| stationary, replaced business cards, and
| |
| |
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| updated as many of the contacts as could
| |
| | Used well, e-mail will make you more
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| be remembered. It was an expensive
| |
| | productive. E-mail messages can include
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| exercise.
| |
| | links to web pages, even if it is only
|
|
| |
| | the page that comes with your ISP. Hence,
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| If the cabinet manufacturer had chosen a
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| | every e-mail message helps promote your
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| domain name of the company's own, time,
| |
| | product or service. Business these days
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| money, effort and frustration would have
| |
| | is about promoting your business at every
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| been saved.
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| | turn, and turning even
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|
| |
| | half-an-opportunity into a sale. This
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| Think of your domain name as your
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| | applies to work-at-home businesses such
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| business name on the Internet. Let's say
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| | as Avon or Amway as much as it does to
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| that "businesscabinets.com" will be the
| |
| | major corporations.
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| domain name used by our fictional Bob
| |
| |
|
| Brown. Bob's Web address would be www.
| |
| | E-mail allows you to ask non-urgent
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| businesscabinets .com. Bob could use a
| |
| | questions or send information at a time
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| country code with his domain, such as
| |
| | when it is convenient for you, outside of
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| www. businesscabinets .com.au, since he
| |
| | 8:30 to 5. Have a question? Ask it before
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| lives in Sydney.
| |
| | the other party has arrived for work,
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|
| |
| | between meetings, or late at night, and
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| Every person, every section of the
| |
| | take it off your To Do list. How often
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| company, could have a private e-mail
| |
| | have you waited on the phone to ask a
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| address, even Mum, Dad and the kids. For
| |
| | question like, "What time is Friday's
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| example: sales @businesscabinets.com, bob
| |
| | meeting?" Just e-mail it. They will
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| (work e-mail), dad and mum (home personal
| |
| | answer when they get the chance.
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| e-mail), and HomeShowOffer If Bob likes,
| |
| |
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| he can use anything
| |
| | Business uses for e-mail There are many
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| @businesscabinets.com, because he has an
| |
| | uses for e-mail, limited only by your
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| unlimited number of e-mail addresses
| |
| | imagination. Use it well, and it's like
|
| available. Every e-mail address is
| |
| | having a phone for every part of your
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| separate, with its own password that can
| |
| | business, only cheaper. Common uses are:
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| be set up from within a control panel.
| |
| |
|
|
| |
| | * Sales @yourdomainName for sales
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| If Bob comes home early, he can still
| |
| | questions.* StaffName @yourdomainname for
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| receive his important work-related
| |
| | a particular staff member.*
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| e-mail. If he travels to Melbourne for
| |
| | magazineadname @yourdomainname for your
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| the week, he can go to an Internet Cafe
| |
| | magazine, to measure responses.* Faq
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| and check his own e-mails. He doesn't
| |
| | @yourdomainname for Frequently Asked
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| need someone to check his messages, fax
| |
| | Questions, combined with an "auto
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| them to him, or phone him with questions.
| |
| | responder" that sends a list of questions
|
|
| |
| | and answers; you review the questions
|
| What does this mean to your business? To
| |
| | later to see if any need a follow-up.*
|
| start with, every time you give out your
| |
| | Support @yourdomainName for support or
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| e-mail address, you are giving out your
| |
| | help questions.Note
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| business, trade, or product name. You are
| |
| |
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| promoting your website or future website.
| |
| | Hosting.com, Plans have Multiple e-mail
|
| You will receive all your e-mail, even
| |
| | addresses included for free.
|
