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"What is an E-mail Address? How Does it Affect My Business?"

E-mail  Professionalismwill receive all your e-mail, even when the
sender misspells the contact name (slaes
instead of sales @businesscabinets.com, for
instance). Is this more professional?
"What is an e-mail address? How does itAbsolutely.
affect  my  business?"
The myth that a domain name, 25 personal
Good questions. Think of the customers ofe-mail addresses, and a basic website must
Australian telecommunications giant OneTel.cost a business thousands of dollars is just
When e-mail addresses such as abcCompany authat-a myth. It can be achieved for as little
became useless within the span of a week, theas  $200.00  per  year.
majority of customers turned to DingoBlue for
a new one, such as abcCompany
@dingoblue.net.au. A year later, it was
DingoBlue's turn to close its doors, leavingSo what is an e-mail address? Part of a
those same customers to find a new e-mailcomplete and professional image, as basic as
address  altogether.wearing washed and ironed shirts. One of the
many promotional tools that businesses must
use to compete in today's tough environment.
And a registered domain is yours for life, as
A personal or business e-mail address such aslong as you pay the domain registration fees.
bob.brown is like a business card: "This isThink of it as the Internet equivalent of a
Bob Brown from Business Cabinets, and we makebusiness  name  registration.
Cabinets," it says. Getting the right e-mail
address is equivalent to printing your name
on business cards with your company name and
business details. It's well worth the effort.Although e-mail should never be used as the
sole method of dealing with customers-it can
never truly replace face-to-face contact-what
it can do is help you stay in touch with your
When signing up with an Internet Serviceclients, or update potential customers, as
Provider (ISP), most new customers accept thelong as you have their permission. Besides
name they are offered, even when the name ise-mail, how else could you contact 100
limited to eight letters. The result? Ancustomers simultaneously at 5 p.m. on a
e-mail address with no correlation to anyFriday  about  next  week's  special  offer?
business  or  product  of the customer's own.
You can send your e-mail as personally as you
One business cabinet manufacturer, whenlike. Either bob or may be used.
offered a limited selection of names, endedCommunication personally sent from you,
up with jandlcc au. How did this help theaddressed to your customer, containing
business? It didn't. Not only was the e-maildetails of your client's company as well as
address disjointed, but also it failed toprojects he or she might be working on that
identify, much less promote, the company.are related to your business, will be read.
Later, when the ISP went broke, the cabinetHow often do you talk to, or contact, EVERY
manufacturer selected a new e-mail address,ONE  of  your  customers  or  prospects?
changed stationary, replaced business cards,
and updated as many of the contacts as could
be remembered. It was an expensive exercise.
Used well, e-mail will make you more
productive. E-mail messages can include links
to web pages, even if it is only the page
If the cabinet manufacturer had chosen athat comes with your ISP. Hence, every e-mail
domain name of the company's own, time,message helps promote your product or
money, effort and frustration would have beenservice. Business these days is about
saved.promoting your business at every turn, and
turning even half-an-opportunity into a sale.
This applies to work-at-home businesses such
as Avon or Amway as much as it does to major
Think of your domain name as your businesscorporations.
name on the Internet. Let's say that
"businesscabinets.com" will be the domain
name used by our fictional Bob Brown. Bob's
Web address would be www. businesscabinetsE-mail allows you to ask non-urgent questions
.com. Bob could use a country code with hisor send information at a time when it is
domain, such as www. businesscabinetsconvenient for you, outside of 8:30 to 5.
.com.au,  since  he  lives  in  Sydney.Have a question? Ask it before the other
party has arrived for work, between meetings,
or late at night, and take it off your To Do
list. How often have you waited on the phone
Every person, every section of the company,to ask a question like, "What time is
could have a private e-mail address, evenFriday's meeting?" Just e-mail it. They will
Mum, Dad and the kids. For example: salesanswer  when  they  get  the  chance.
@businesscabinets.com, bob (work e-mail), dad
and mum (home personal e-mail), and
HomeShowOffer If Bob likes, he can use
anything @businesscabinets.com, because heBusiness uses for e-mail There are many uses
has an unlimited number of e-mail addressesfor e-mail, limited only by your imagination.
available. Every e-mail address is separate,Use it well, and it's like having a phone for
with its own password that can be set up fromevery part of your business, only cheaper.
within  a  control  panel.Common  uses  are:
If Bob comes home early, he can still receive* Sales @yourdomainName for sales questions.*
his important work-related e-mail. If heStaffName @yourdomainname for a particular
travels to Melbourne for the week, he can gostaff member.* magazineadname @yourdomainname
to an Internet Cafe and check his ownfor your magazine, to measure responses.* Faq
e-mails. He doesn't need someone to check his@yourdomainname for Frequently Asked
messages, fax them to him, or phone him withQuestions, combined with an "auto responder"
questions.that sends a list of questions and answers;
you review the questions later to see if any
need a follow-up.* Support @yourdomainName
for  support  or  help  questions.Note
What does this mean to your business? To
start with, every time you give out your
e-mail address, you are giving out your
business, trade, or product name. You areHosting.com, Plans have Multiple e-mail
promoting your website or future website. Youaddresses included for free.



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