| Before you decide to launch your own
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| | Bottom line, the old-fashioned method of
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| e-business or e-commerce website, here's
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| | web-hosting allows more small businesses
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| a warning: There are more than 100
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| | to fail, rather than succeed. To
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| million sites on the Internet and the
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| | succeed, a website must be highly ranked
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| number is rapidly growing.
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| | during a generic keyword search in Google
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| So what are your chances of being
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| | (ex: person types in "orthopedic shoes"
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| successful? As good as anybody's provided
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| | and your company comes up on page 1 or
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| you know what you're getting into. In the
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| | 2).
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| meantime, take heart and open the Yellow
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| | The major search engines, or information
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| Pages to see how many restaurants,
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| | retrieval systems, like Google, Yahoo,
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| lawyers, or dentists are making a living
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| | Live, Ask and others have their spiders
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| in your neighborhood. Success is
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| | (electronic snoops) crawl all over your
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| achievable despite the crowded landscape.
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| | sight. They're looking for nearly 100
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| But here's the best news if you're
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| | signs of popularity including the number
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| seriously thinking about an e-business.
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| | of visits to your sight, inbound links
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| The vast majority of small business
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| | from other sites, and mentions in the
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| websites - upwards of 99% - fail, leaving
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| | online media. And these could increase
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| plenty of opportunity for you. These
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| | over time as their search algorithms
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| baffled site owners don't know why they
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| | (website ranking methods) become more
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| failed, or are failing, because they
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| | discriminating.
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| don't understand how the Internet works.
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| | Here's a simple analogy: If you owned an
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| Meanwhile many of the web-hosting
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| | orthopedic shoe store in downtown Chicago
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| companies that they've signed up with do
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| | and you had scores of customers every
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| understand and they're making money off
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| | day; doctors and physical therapists
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| these website failures by "churning" -
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| | referred patients to you; and the local
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| turning over new accounts - and shearing
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| | media publicized your store's benefit to
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| the sheep. Some search engine marketers,
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| | people with foot problems, you'd be
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| however, are very good at what they do,
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| | considered very popular. The search
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| but you'll pay for their rewarding
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| | spiders work the same way. They're
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| results.
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| | looking for signs of popularity. The more
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| Watch out for discount web hosting firms
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| | signs your website has, the higher you
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| offering $4.95/month Web hosting or free
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| | will rank in their search results, making
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| hosting for six months. It's very
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| | it easier for web surfers to find you.
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| tempting for a dissatisfied business
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| | There are alternatives that can help you
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| owner to switch Web hosts and start the
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| | avoid having your website parked
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| hunt for visitors all over again. Along
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| | unnoticed in that dark warehouse on a
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| with low monthly fees these hosting firms
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| | deserted street. One is pay-per-click
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| will tell you it's "quick and easy" to
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| | (PPC) advertising; another is search
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| launch your website. Maybe they'll throw
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| | engine optimization (SEO); and a third is
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| in a $10 domain name, a couple of
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| | choosing a web hosting company like that
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| gigabytes of storage space, multiple
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| | provides a self-study, do-it-yourself
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| e-mail accounts, and a load of bandwidth.
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| | method for building your own website. It
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| This is like offering someone a box full
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| | stresses content as the key to moving up
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| of car parts and making them think they
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| | the page rankings and making money along
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| just bought a Cadillac. What happens to
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| | the way. More on these and other methods
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| the box of parts? It gets parked in a
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| | for generating popularity in my next
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| dark warehouse on some deserted street in
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| | article.
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| a dying industrial park. Get the picture?
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