How e-commerce works


 

What Everyone Needs to Know Before Starting an E-business

Before you decide to launch your ownsome deserted street in a dying industrial
e-business or e-commerce website, here's apark.  Get  the  picture?
warning: There are more than 100 million
sites on the Internet and the number isBottom line, the old-fashioned method of
rapidly  growing.web-hosting allows more small businesses to
fail, rather than succeed. To succeed, a
So what are your chances of being successful?website must be highly ranked during a
As good as anybody's provided you know whatgeneric keyword search in Google (ex: person
you're getting into. In the meantime, taketypes in "orthopedic shoes" and your company
heart and open the Yellow Pages to see howcomes  up  on  page  1  or  2).
many restaurants, lawyers, or dentists are
making a living in your neighborhood.The major search engines, or information
Success is achievable despite the crowdedretrieval systems, like Google, Yahoo, Live,
landscape.Ask and others have their spiders (electronic
snoops) crawl all over your sight. They're
But here's the best news if you're seriouslylooking for nearly 100 signs of popularity
thinking about an e-business. The vastincluding the number of visits to your sight,
majority of small business websites - upwardsinbound links from other sites, and mentions
of 99% - fail, leaving plenty of opportunityin the online media. And these could increase
for you. These baffled site owners don't knowover time as their search algorithms (website
why they failed, or are failing, because theyranking  methods) become more discriminating.
don't  understand  how  the  Internet  works.
Here's a simple analogy: If you owned an
Meanwhile many of the web-hosting companiesorthopedic shoe store in downtown Chicago and
that they've signed up with do understand andyou had scores of customers every day;
they're making money off these websitedoctors and physical therapists referred
failures by "churning" - turning over newpatients to you; and the local media
accounts - and shearing the sheep. Somepublicized your store's benefit to people
search engine marketers, however, are verywith foot problems, you'd be considered very
good at what they do, but you'll pay forpopular. The search spiders work the same
their  rewarding  results.way. They're looking for signs of popularity.
The more signs your website has, the higher
Watch out for discount web hosting firmsyou will rank in their search results, making
offering $4.95/month Web hosting or freeit  easier  for  web  surfers  to  find  you.
hosting for six months. It's very tempting
for a dissatisfied business owner to switchThere are alternatives that can help you
Web hosts and start the hunt for visitors allavoid having your website parked unnoticed in
over again. Along with low monthly feesthat dark warehouse on a deserted street. One
these hosting firms will tell you it's "quickis pay-per-click (PPC) advertising; another
and easy" to launch your website. Maybeis search engine optimization (SEO); and a
they'll throw in a $10 domain name, a couplethird is choosing a web hosting company like
of gigabytes of storage space, multiplethat provides a self-study, do-it-yourself
e-mail  accounts,  and  a  load of bandwidth.method for building your own website. It
stresses content as the key to moving up the
This is like offering someone a box full ofpage rankings and making money along the way.
car parts and making them think they justMore on these and other methods for
bought a Cadillac. What happens to the box ofgenerating popularity in my next article.
parts? It gets parked in a dark warehouse on



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