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Internet Marketing - Advantages and Disadvantages

Everyone seems to be jumping on the majority of your customers. Of the number
internet marketing bandwagon lately. In of visitors to your site, the vast
the race to get their business online, majority of visitors who are motivated to
many successful businesses forget to ask buy will do so in person. Many people
themselves some tough questions about prefer the live interaction when they
what they are doing, what their buy. If you have a small business with
expectations are and what their plan is one location, this may deter customers
to meet those expectations. from buying.
The internet can be a powerful tool that - easier to have outdated information on
can put you on solid footing with bigger your site, thus timing of updates is
companies. On the other hand, the other critical
companies may have more money to pay for - there is no replacement for good old
advertising. Here are a couple of things fashioned customer service. The majority
to keep in mind as you analyze your of internet marketers lack customer
internet marketing strategy. service and inquiry response programs.
Advantage of Internet Marketing As a result, many online visitors to your
- your store is open, 24 hrs a day, 7 site will already have painted your site
days a week. Further, your customers are as poor service before they have even
worldwide in reach, and can shop anytime contacted you. The majority of websites
that they want to also have poor navigation, which makes it
- the cost of spreading your message is difficult for your visitor to find what
next to nothing. Emailing your they are looking for. Many sites were
subscription base is more oftne cheaper created with a marketing view, not a
than sending a letter through the mail customer service point of view.
- updating your subscribers can be done - is your site secure? Does your customer
almost instantly through email. Visitors know this? There are many incorrect
to your website can get up to the minute stereotypes about the security of the
information on each visit. If you are internet out there. As a result, many of
having a sale, your customers can start your visitors will not want to use their
shopping at the discounted prices credit card to make a purchase. The fear
literally as soon as they open their of having their credit card info stolen
email is a clear and present danger in the
- if you have an information sensitive minds of your visitors
business, such as a law firm, newspaper - there is a lot of competition for your
or online magazine, you can deliver your product already out there. By the time
products directly to your customers your visitor finds you, they have already
without having to use a courier been clicking many links. Unless they can
Disadvantages of Internet Marketing find what they are looking for quickly,
- online marketing is not free. The cost they are gone.
of software, hardware, wed site design, - many web visitors expect something for
maintenance of your site, online free. What do you have to offer them?
distribution costs and of course, time, There are many other pros and cons of
all must be factored into the cost of internet marketing. Its important for
providing your service or product. you to consider each when creating your
- slightly over 50% of households shop internet marketing strategy. Each of the
online. While that number will continue disadvantages can be overcome, but only
to grow, you are reaching less than two if you view the customer experience from
out of three households. the eyes of your customer, not as an
- the internet is still regarded as a internet marketer.
source of information gathering for the




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Daily top traffic source : MSN
Historical MSN keyword trend


Most current MSN search phrases:

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Other search engines trends:



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