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How to win new graphic design clients and keep old ones coming back

Everybody likes to see big fat pay win that all important contract and
cheques coming in, hell some of us even prefer to go along the tried and tested
deserve them from time to time but what route of wearing dull grey slacks and
makes a client keep handing over the loafers. Remember Elton John didn't get
readies over and over again and how can where he is today by dressing like the
you as a lowly graphic designer among a boy next door.
sea of equally unidentifiable no-marks Brainstorm until you haemorrage
hope to secure new graphic design or If you can't work out why you're losing
website design contracts? Best read on my money hand over fist and your client base
friends as we give you the insider has dried up to a thin wafer like crust,
knowledge to equip you in this never get your team involved and crack some
ending rat race to swindle your fellow skulls! Sometimes the best people to tell
man you where you're going wrong are your
A winning smile costs nothing terrified and hate filled staff. Jim over
Think back over the last week or so and in scanning has been sat there feeding
see if you can remember anyone giving you off his resentment for not fulfilling his
the time of day in the street, a simple life for the last 10 years. Use him -
'good morning' or a cheery smile from a he's got a brain up there hasn't he?
beautiful stranger as you go about your Margaret the lady who comes by the office
daily routine. It didn't happen did it? to sell sandwiches - again, could she be
Why? Because you've got a face like a bag put to better use sat in the spare room
of spanners, you're walking around as paid to think up a marketing strategy to
miserable as sin and you're giving off win over your rivals clients? If not
bad vibes. In short your whole lousy think and think again until it hurts.
operation stinks. So how do we turn this Remember its your ass on the line here.
around? Next time you have a new client Above all remember 'skull cracking' is
down to the office for a meeting, go up fun and if a few eggs get broken in the
to them and plant a big sloppy kiss on process, hey that's life in the fast lane
their forehead. You never know they might buddy.
turn around and sign that big 5 figure Delegate, don't vegetate
sum graphic design contract. We've all done it at some stage. Tried to
It's not all about the money cope when our world is falling apart,
Sometimes, the old adage 'a dog is for attempting to juggle the accounts, the
life - not just for christmas' rings graphic design work you have in and
chillingly true. If you've ever trying to bone up on web design for
considered or contemplated suicide based beginners in order to make ends meat.
on the fact your clients have been Here's a tip. Don't bother. That's right
leaving in droves and the only regular you heard. Research has shown that the
graphic design job you've secured in the best way to overcome a problem or
last 3 months is a flyer design for situation is to sleep on it. If you've
'disco Stu's' 70's night down at the just about had a basin full its time to
church hall - on a wednesday night, then hit the sack and forget about it. Take it
it's high time you looked at yourself easy, kick back and have a beer. Feels
square in the mirror and worked out why. good doesn't it. Don't forget to always
Bad breath? Crooked teeth? Inability to have someone on hand who can cut the
stop yourself scratching your privates in slack when you've lost the plot. A right
public? No, the real reason your clients hand man is someone to offload problems
are leaving you high and dry is because onto at a moments notice and then slink
you're too mean. Throw in a few freebies, back to your chair safe in the knowledge
offer to cook your client a lovely he probably isn't going to quit his job
lasagna dinner for two, buy them a kinder any time soon what with a new baby at
surprise. Anything to curry favour that home and a mortgage hanging over his
isn't going to break the bank is worth shoulders. Too many graphic design
its weight in gold. And that's a fact, managers just do't know when to
fact fans! distribute the work. Remember the
Dress to impress immortal words of Homer Simpson 'If a
Anyone who was anyone in the eighties jobs worth doing well, don't bother"
will remember 'power dressing'. 6 inch Right, you're now armed with some
stiletto heels, shoulder pads set to stun invaluable insider information to get
and low cut tops with peep hole bras. By things back on track. Don't screw up and
and large businessmen today are reluctant you'll do just fine. Now get out there
to go back to cross dressing in order to and nail that son of a gun.




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