| I read a news story recently that at a
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| | putting together a year ago appeals to
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| conference, studies showed that WOM (Word
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| | people just starting out and need help
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| of Mouth) Marketing is 5,000 times more
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| | with getting their product, service or
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| effective than advertising. This doesn't
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| | web site launched and promoted. It also
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| mean that everyone starting a business
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| | helps affiliate marketers find other
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| should go back to the days of inviting
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| | affiliate marketers with similar, yet
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| your neighbors and family over for a
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| | complimentary products to partner up
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| circle drawing presentation to explain
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| | with. The benefit of the system is not
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| the benefits of getting involved in their
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| | only the joint venture aspect of
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| venture, but the studies were very
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| | marketing, but encompasses business start
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| interesting:
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| | up tools, resources, tutorials, and a
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| In the studies conducted, they found that
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| | forum community where more than one
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| that people take action in 1 of 15,000
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| | business can get together to form
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| ads they view (be it T.V., newspaper,
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| | mutually beneficial relationships,
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| publications or online), while consumers
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| | endorse each other to their circles of
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| take action in 1 of every three
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| | influence, trade recommendations,
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| recommendations they see as a result of
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| | resources and more. Those with great
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| Word of Mouth. This makes WOM 5,000
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| | ideas but don't know the first thing
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| times more powerful than conventional
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| | about web site building or how to write
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| advertising. Why?
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| | an ad can agree to partner with someone
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| Business matchmaking is quickly beginning
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| | who does with an agreement to share the
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| to pick up in the U.S. but it's not a new
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| | profits. There are endless examples of
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| concept at all. It's been more widely
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| | asset and skill sharing.
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| and openly practiced in other countries,
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| | Matchmakingforbusiness.com, which has yet
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| but until affiliate marketing made its
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| | to launch, is owned by Joyce Swartz, who
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| appearance with Amazon.com's profit
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| | was a long time AOL forum owner with over
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| sharing program, it wasn't fully
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| | 2 billion in partnerships negotiated
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| appreciated until such public success
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| | between major companies such as AT&T.
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| made this method of marketing so visible.
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| | Catering to slightly larger and more
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| Possible competitors began reaching out
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| | established businesses, her expertise in
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| to each other as they narrowed their
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| | market sharing between businesses will
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| niche markets, making
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| | still be a help to start ups.
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| behind-the-scenes-deals to endorse each
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| | Other more tightly-niched services, such
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| other. New business launches sought the
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| | as Directory of Ezines, offers ad sharing
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| client bases of complimentary companies
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| | between publishers of online e-zines and
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| in exchange for a percentage of the
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| | newsletters to benefit the marketing side
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| profits . . . does any of this sound
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| | of business development.
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| familiar?
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| | Web hosting and web management tools
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| Such heated competition in business over
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| | across the web offer free services by
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| the generations have resulted in the
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| | allowing customers earn by referring
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| massive and sometimes malignant growth of
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| | others to their services.
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| monstrous corporate conglomerates at the
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| | Affiliate marketers are learning to
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| deprivation of smaller, more consumer
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| | expand their customer base by sharing ad
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| friendly businesses. However, partnering
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| | space or newsletter endorsements.
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| up is not just for the big brothers
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| | Not only does this benefit the bottom
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| anymore.
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| | line, but it is socially enriching and
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| Smaller businesses, startups and even
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| | rewarding. Doing business especially
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| sole proprietorships out of the home of
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| | online can be somewhat isolating.
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| the owner are learning to leverage
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| | Using business matchmaking also benefits
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| relationships with other, more
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| | the consumer by making available
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| established small businesses. This
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| | information from a trusted source that
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| accomplishes many things for both
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| | they might not otherwise have benefited
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| partners, most apparent, a mutually
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| | from. Because companies want to keep
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| beneficial and profitable venture: The
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| | their good relationship with their
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| startup business receives endorsement and
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| | customers, will be discriminate on who
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| access to a new client base, and the more
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| | they recommend. This is good for the
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| established business expands it's
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| | consumer market in general.
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| services and profits by including and
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| | The best benefit of all is the ability
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| offering that of the startup business.
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| | for talented, hardworking people who have
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| They partner and both profit while
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| | fantastic ideas, but no budget to find a
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| increasing consumer loyalty and services.
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| | business partner or match that needs
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| Jumping on this growing marketing trend
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| | their fresh ideas. And they are readily
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| are now services that help businesses and
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| | accessible online. The statement "In
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| start ups find beneficial partners . . .
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| | business for yourself, not by yourself"
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| a dating and matchmaking services for
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| | is true, if you just have confidence in
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| businesses if you will.
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| | your idea and seek the help you need.
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| One such service which caters to start up
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| | It's available, if you can find the right
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| companies, is Trinity Affiliate Marketing
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| | benefactor.
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| Review. This service, which I started
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