| I have been involved in ecommerce since 1999 | | | | and reap the rewards. |
| and I have come to believe that having too | | | | |
| much money to start your new ebusiness can be | | | | Also a great deal of the most effective |
| a bad thing. | | | | internet marketing techniques are free or low |
| | | | cost. Having a limited budget means you will |
| 1. You become wasteful of your time and | | | | be more creative and individual. |
| money. | | | | |
| | | | 4. You will prepay for services |
| My father always says the more money you have | | | | |
| then the more money you waste and this is | | | | There is nothing more tempting when you have |
| even more true in business finance than | | | | the money than to prepay for services. After |
| personal finance. If you have a limited | | | | all you'll save money in the long run because |
| budget then you watch every dollar carefully | | | | the monthly cost often goes down when you |
| and expect it to pull its weight. The more | | | | prepay. But change is the only constant on |
| carefully you weigh your expenditures the | | | | the internet and just because this service |
| more likely they are really worth the money. | | | | (web host for example) suits your needs |
| | | | perfectly and delivers as promised this month |
| 2. You are more likely to get sucked in by | | | | does not guarantee it will do so the next. If |
| "turn key" scams | | | | you have prepaid for a year's worth of web |
| | | | hosting and need to change you'll likely lose |
| The old saying goes that a fool and his money | | | | that money. Prepaying your mortgage is a good |
| are soon parted and this is especially true | | | | idea but prepaying your internet services is |
| on the internet. If you have money to invest | | | | not. |
| in your business you are more susceptible to | | | | |
| turn key and multi-level marketing scams. If | | | | 5. You will throw money away on goods and |
| the business is so profitable then why are | | | | services you don't need |
| these folks selling shares in it? | | | | |
| | | | I pay all my ebusiness bills with my PayPal |
| 3. You will waste money on advertising | | | | account and I don't buy anything related to |
| packages | | | | my ebusiness with any other payment method. I |
| | | | rarely keep much more money in this account |
| Yes, advertising is an important part of your | | | | than necessary to cover the regular expenses |
| business startup and growth, but just because | | | | I expect (such as web hosting). I cannot tell |
| you have the ability to afford large, costly | | | | you how much money I have saved over the |
| advertising programs does not mean those are | | | | years because I didn't have the ability to |
| going to bring in enough sales to justify the | | | | make an impulse purchase. Many times by the |
| expense. Start small, hone your message, and | | | | time I had more money in the account and I |
| target your audience and you'll have a lot | | | | took a second look at the product that had so |
| more success than simply throwing money at | | | | excited me the day or week before I realized |
| advertising. After testing to find what works | | | | I didn't really need it or want it. |
| you can justify the big ticket ad programs | | | | |