| With the continued squeeze on the High
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| | know it exists. This starts with good
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| Street and the online ecommerce spend
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| | site optimisation, so that when a visitor
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| continuing to grow, you cannot afford to
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| | clicks on a link from a search engine the
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| be without a good ecommerce web site if
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| | page they land on specifically meets
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| you are in retail.
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| | their needs. It is compliant with all
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| The question is where do you start with
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| | accessibility guidelines and is user
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| the bewildering range of ecommerce
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| | friendly, meaning it is easy to use,
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| shopping carts and ecommerce solutions
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| | downloads quickly, has punchy well
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| available? Whether you are looking for
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| | written copy and guides visitors easily
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| corporate website design and ecommerce,
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| | through the ecommerce process.
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| business to business ecommerce build and
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| | Retain your customers
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| development, or more modest affordable
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| | It may be a cliché but it's true, it's a
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| e-commerce web site solutions, you still
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| | lot easier to make money from existing
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| need to apply the ecommerce golden rules.
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| | customers than to get new ones. So you
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| A good web development company will be
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| | need to do all you can to not only retain
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| able to help with these questions and
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| | your customers, but to get them to
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| more. But first what do you need to know
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| | recruit new ones for you. A good
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| in order to set up a good ecommerce site?
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| | ecommerce solution is an ideal way of
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| The rules of successful ecommerce
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| | increasing customer retention as you have
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| solutions
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| | a lot of information about them that you
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| 1. Ensure visitors can find you
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| | can use to your advantage. You have their
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| 2. Convert your visitors - give them what
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| | purchase history, their level of spend,
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| they want
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| | the types of items they like. You need to
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| 3. retain your customers - make them into
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| | use this information to arrange your site
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| repeat visitors
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| | in such a way as to encourage repeat
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| 4. integrate your ecommerce into your
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| | visits and increase the level of spend on
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| business
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| | any given visit. You also need to use the
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| 5. finally, find a good ecommerce
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| | information in database marketing
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| consultant to put it all into practice
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| | campaigns, so you can automatically
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| Ensure visitors can find you
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| | segment your customers and target them
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| It all revolves around marketing both
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| | with offerings appropriate to their
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| online and offline. Market yourself
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| | purchase history. A good ecommerce
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| ruthlessly. Put your URL on all your
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| | consultant and consultancy . can help
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| stationery and promote it at every
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| | with this.
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| opportunity when you have client contact.
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| | Integrate your website into your business
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| In addition, you need to make sure your
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| | It doesn't matter whether, you just sell
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| website is fully optimised for search
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| | online or whether the ecommerce aspect is
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| engines and you undertake a search engine
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| | just a part of your overall business,
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| promotion strategy. Search engine
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| | good processes lie at the heart of any
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| optimisationinvolves researching the key
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| | business including ecommerce. An
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| phrases that your customers use to find
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| | ecommerce site gives you the opportunity
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| your services and including them
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| | of integrating a lot of your systems to
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| appropriately throughout your site. It
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| | make you more efficient and spend less
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| also means ensuring you do not use
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| | time on the administrative aspects of
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| technology that impedes search engines
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| | running the business. For example,
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| when they are indexing your site. Once
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| | payments should be automated and then
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| your site has been listed, you will do
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| | passed directly into your accounts
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| well for some phrases and poorly for more
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| | system. Your stock control system should
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| competitive ones. In order to improve
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| | be tied into any warehousing system and
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| your search listings you need to get
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| | ideally into your tills (if you have
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| links to your pages under the key phrases
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| | them) via an integrated EPOS system. You
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| you wish to be found under. Again, you
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| | also need to be able to analyse your
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| need to get a good consultant to organise
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| | business effectively. You need good
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| the creation of link building strategy .
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| | reporting applications top be able to
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| Convert your visitors
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| | query your website, to determine how
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| Once you have attracted visitors to your
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| | people find you, and how they use your
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| site, the next challenge is to get them
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| | site. You also need to be able to
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| to transact with you. The two principle
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| | determine what sells, what makes money,
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| rules here are; attract the visitors most
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| | what causes problems, your most
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| likely to want your offerings, so less
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| | profitable customers etc. A good
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| targeted traffic is better than a lot of
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| | ecommerce consultancy will not just
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| generic traffic; and make it easy for
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| | create you a site and wave goodbye. They
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| them to engage with you, this means a
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| | will first spend time looking at your
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| site that has good usability and
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| | business model and advising how the
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| accessibility. Make sure the entire
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| | ecommerce aspect can support and grow
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| experience is a positive one even before
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| | your existing business.
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| they arrive at your site or before they
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