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The Evolution of the Internet and Website Marketing

The internet itself has been around in must have seemed like an insane time to
one form or another since the late 70s. be entering the market. And a free
Originally it was designed by the search engine at that, with free
military as a primitive way of sending submission for your site! But once
encrypted messages intended only for google started to increase in popularity,
their recipients. If you have ever used people saw the benefit of their superior
an electronic bulletin board, well this algorithm and search results, nice
was similar, only networked. uncluttered home page, and free
submission, and hey, google just sounds
Eventually, as most military so cool anyway! The term to "google it"
applications do, the internet made its is now commonly used in relation to doing
way into mainstream civilian application. a search, and it seems the public can't
The concept of the Internet, or the Web get enough. Google has been innovative
as it was sometimes also referred to as, in other areas of the industry also.
didn't really take hold on the public They have several indexes based on
psyche until the late 80s. That different topics, and some news archive
incarnation of the internet was somewhat services. Another innovation google
slow, cumbersome and limited by both the implemented was picture search. Google
number of sites available, and the cost did go on to implement paid inclusion via
of registering a domain name and hosting AdWords and AdSense, but basic submission
a site. With the advent of cheaper to the index has always been free.
hosting and the reduction of the cost of Google's spider also seems to be the most
registering domains, the popularity of active, and often times linking to a new
the internet really started to take off site from an older site which is already
in the early 90s. The media jumped on indexed will often get the new site
the bandwagon, and so ensued what was indexed more quickly than if you
something of a mini cultural revolution. submitted the site manually to google.
Companies started registering domain Recent happenings in the world of search
names and setting up what were mainly include Microsoft's MSN search which has
informational web sites, or sales jargon recently been released after an extended
online if you like. The real problem is BETA testing stage. On initial testing
that people only really knew about a of the service, it seems to be quite
website by reading the address from some robust and give good output. Microsoft's
offline source such as a sales brochure, foray into search was meant to cause
business card or advertisement. When the great waves, and rumours were that google
consumer went to the site, they were were dreading the day it was finally
presented with little more than they released. But in my opinion, unless they
could get by reading the real world come up with something more innovative,
glossy paper brochure. such as google has and continues to do,
at this point they are not much of a
Along came the search engines to solve threat. The only threat I foresee in the
the problem of finding web sites amongst future, is if Microsoft hard codes the
the vast majority of sites which were search page into Internet Explorer, but I
popping up on the internet all around the don't see this happening, as consumer
world. The original search engines were groups and the government's
quite clunky, slow and easily anti-competition lawyers would be down on
manipulated. Various spamming methods them in a flash. So in the search arena,
were adopted by the less scrupulous web I guess we'll just have to wait and see,
site owners to modify the results shown but in the meantime, it is wise to be
by the search engines. Tricks such as tweaked and indexed for both google and
repeating the keyword name over and over MSN search.
again at the bottom of the html page, and
then changing the font to white were Google also recently shook up the free
often adopted, as well as copying the email market with their first offering
same page over and over again and linking called Gmail. Gmail is a free internet
them all together to boost a sites based email service offering users a 1GB
ranking. account, and new search capabilities
within the system itself. At the time of
Search engines soon cottoned on to these writing Gmail is still in beta testing
methods, and eventually the majority of stage, but with google's initial
them were filtered out. For the most announcement, Microsoft and yahoo quickly
part, databases were not very clean, and countered and increased the limit of
this combined with the suspect (but their previously measly offerings. Once
evolving) algorithms left the majority of again, I guess we'll have to watch this
the public disenchanted, and genuine space.
website marketers scratching their heads
at how to tweak their sites, and what to At the time when search engines were
expect next. The searching public were first being introduced to the internet,
yet to see a search algorithm that they and the first primitive indexes,
were more than happy with. directories and listings compiled, a
variety of internet marketing gurus
Various companies such as and dmoz.org started to appear on the scene. At
tried to circumvent the search conundrum first, the majority of these marketing
by creating indexes of categorised, human experts were simply marketing people who
approved web sites. For a while these had made their way from the real
proved quite popular, but were very paper-based world to the electronic world
difficult to get listed in, and required of bits and bytes that is the internet.
the directory companies to employ an army Marketing methods promoted often included
of developers, moderators and approvers a heavy slant towards sales copy, colours
to keep the directory running and clean. and formatting of your web site
Of course, some of these were paid, but appearance, and then eventually
the majority were volunteers. So submission to all the directories and
considering the limited results that search engines which started to appear
could be obtained from a directory, the around the net. These gurus also
searching public seemed to employ a promoted the use metadata, keywords and
combination approach when conducting other elements within the html.
their searches, of both directories and Eventually we were subjected to the
search engines. unsightly and annoying barrage of spam
email which internet marketers promoted.
It was at this time, that search engine Fortunately for the internet marketing
and directory companies started merging gurus, they also had the rights to
and acquiring competitors via takeover, distribute the software required for
as the forecasters must have seen the their clients to send mass email and make
benefit of having a combination of both millions! (sic)
search and directory (and less
competitors!) It was also around this Finally we made it to where we are
time, that many engines and directories today. But where are we? And where are
started charging for guaranteed paid we headed? Visit my website, and you'll
inclusion. The future looked dim. It find all my predictions for the future,
was at this time that a newcomer to the and the most absolute up to date,
scene decided to take their chances with complete list of tools, tips and
a newly created algorithm. Yes, google resources that I think you should be
was here! To the rest of the world, this using right now, today, to be successful.




www.idahovi.org keyword stats [2007-08-20-2007-08-20]



Other search engines trends:



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