| It is possible for every piece of data | | | | trust indicators to further enhance the |
| to be seen by others unless it is | | | | credibility of the retail site. As more |
| secured by an SSL Certificate. Your | | | | and more retailers provide positive |
| customers won't trust your web site | | | | trust indicators on their web sites, so |
| without it. | | | | consumers are becoming more accustomed |
| Why does an Online Store would need SSL | | | | to and therefore relying upon those |
| Certificate? | | | | indicators. The strongest branding |
| If you have an e-commerce website or an | | | | opportunity comes from the leading |
| online store, you definitely need an SSL | | | | providers such as SSLGenie, whose |
| certificate! | | | | branding adorns many of the top retail |
| - Ecommerce websites typically require a | | | | sites. |
| buyer to sign up on the website before | | | | Consequences of not deploying an SSL on |
| he can buy online. The website gathers | | | | your website - |
| customers personal data and hence it | | | | To run a successful online business its |
| should have an SSLcertificate to | | | | very important to create trust in your |
| guarantee the safety of their details | | | | customers and visitors, Your visitors |
| and information. | | | | will only make a purchase after they |
| - SSL Certificates help you secure | | | | feel that their details (Credit card |
| online payments. Most of the visitors | | | | information and personal data) will be |
| now expect security as a part of any | | | | in the safe hands. Thus for |
| e-commerce website so that they can | | | | e-businesses, the key is to maintain |
| safely make a purchase and provide their | | | | trust for visitors and customers. And if |
| personal details and credit card | | | | you are not installing SSL Certificate, |
| numbers, they anticipate all the details | | | | you may have to face following |
| provided by them over the Internet | | | | consequences - |
| should be confidential and secure. Thus, | | | | - Your prospective customers will go to |
| SSL Certificate is as essential for any | | | | your Competitors. |
| website as taking a Domain before | | | | - If the visitors will not find the |
| developing a website. | | | | trust indicators (SSL Certificates), |
| - Enable you to boost your visitor | | | | they may loose the whole confidence in |
| conversion rates - increasing your | | | | your brand, products and services, and |
| profitability from the same level of | | | | this may degrade your goodwill. |
| traffic. | | | | - Customers may reject or deny to buy |
| SSL Certificates help you increasing the | | | | from your website and may not pass their |
| conversion rates by providing an extra | | | | confidential information like credit |
| added security feature on your site. You | | | | card details to you. |
| can hold back all those customers who | | | | - It may decrease your visitor |
| would have left your website for trust | | | | conversion rates and may effect your |
| and security related reasons | | | | over all profitability |
| - Capitalize on the branding of the | | | | - Non Availability of SSL may have |
| certificate provider and instill | | | | negative image of your business. |
| confidence in the customer - Retailers | | | | SSL (secure sockets layer) is a |
| have an opportunity to capitalize on the | | | | communications protocol which is now the |
| brand power of the certificate provider | | | | global standard for security. SSL |
| itself to inspire consumer confidence | | | | creates an encrypted link between a web |
| and trust. The leading SSL certificate | | | | server and a web browser to ensure that |
| providers offer additional value added | | | | all data transmitted remains private and |
| services in the form of site seals and | | | | secure. |