| It is possible for every piece of data to be | | | | the credibility of the retail site. As more |
| seen by others unless it is secured by an SSL | | | | and more retailers provide positive trust |
| Certificate. Your customers won't trust your | | | | indicators on their web sites, so consumers |
| web site without it. | | | | are becoming more accustomed to and therefore |
| | | | relying upon those indicators. The strongest |
| Why does an Online Store would need SSL | | | | branding opportunity comes from the leading |
| Certificate? | | | | providers such as SSLGenie, whose branding |
| | | | adorns many of the top retail sites. |
| If you have an e-commerce website or an | | | | |
| online store, you definitely need an SSL | | | | Consequences of not deploying an SSL on your |
| certificate! | | | | website - |
| | | | |
| - Ecommerce websites typically require a | | | | To run a successful online business its very |
| buyer to sign up on the website before he can | | | | important to create trust in your customers |
| buy online. The website gathers customers | | | | and visitors, Your visitors will only make a |
| personal data and hence it should have an | | | | purchase after they feel that their details |
| SSLcertificate to guarantee the safety of | | | | (Credit card information and personal data) |
| their details and information. | | | | will be in the safe hands. Thus for |
| | | | e-businesses, the key is to maintain trust |
| - SSL Certificates help you secure online | | | | for visitors and customers. And if you are |
| payments. Most of the visitors now expect | | | | not installing SSL Certificate, you may have |
| security as a part of any e-commerce website | | | | to face following consequences - |
| so that they can safely make a purchase and | | | | |
| provide their personal details and credit | | | | - Your prospective customers will go to your |
| card numbers, they anticipate all the details | | | | Competitors. |
| provided by them over the Internet should be | | | | |
| confidential and secure. Thus, SSL | | | | - If the visitors will not find the trust |
| Certificate is as essential for any website | | | | indicators (SSL Certificates), they may loose |
| as taking a Domain before developing a | | | | the whole confidence in your brand, products |
| website. | | | | and services, and this may degrade your |
| | | | goodwill. |
| - Enable you to boost your visitor conversion | | | | |
| rates - increasing your profitability from | | | | - Customers may reject or deny to buy from |
| the same level of traffic. | | | | your website and may not pass their |
| | | | confidential information like credit card |
| SSL Certificates help you increasing the | | | | details to you. |
| conversion rates by providing an extra/added | | | | |
| security feature on your site. You can hold | | | | - It may decrease your visitor conversion |
| back all those customers who would have left | | | | rates and may effect your over all |
| your website for trust and security related | | | | profitability |
| reasons | | | | |
| | | | - Non Availability of SSL may have negative |
| - Capitalize on the branding of the | | | | image of your business. |
| certificate provider and instill confidence | | | | |
| in the customer - Retailers have an | | | | SSL (secure sockets layer) is a |
| opportunity to capitalize on the brand power | | | | communications protocol which is now the |
| of the certificate provider itself to inspire | | | | global standard for security. SSL creates an |
| consumer confidence and trust. The leading | | | | encrypted link between a web server and a web |
| SSL certificate providers offer additional | | | | browser to ensure that all data transmitted |
| value added services in the form of site | | | | remains private and secure. |
| seals and trust indicators to further enhance | | | | |