| The Internet has lead to the birth and
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| | site must be strongly aware of
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| evolution of electronic commerce or
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| | technological issues that pertain to such
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| E-commerce, and with that to the
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| | initiations.
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| development of a feasible internet
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| | The potential market that the Internet
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| marketing strategy by every company.
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| | provides has little or no restrictions by
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| E-commerce has now become a key component
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| | either geography or time, and therefore
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| of many companies in the daily running of
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| | poses a huge impact on any company
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| their business.
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| | considering e-commerce in its strategic
|
| Simply defined, electronic commerce is a
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| | marketing formulation. Opportunities in
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| system of online shopping and information
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| | e-commerce are enormous, as present
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| retrieval accessed through networks of
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| | growth and development have proved.
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| personal computers. E-commerce challenges
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| | The Internet provides a virtual
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| traditional organizational practices, and
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| | marketplace, providing huge opportunities
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| opens up a vast array of issues that
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| | in the marketing strategies that a
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| companies must address.
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| | company may wish to develop. The trends
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| In assessing the implications of
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| | of internet users and in fact the use of
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| e-commerce in terms of marketing, it is
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| | e-commerce in general is extremely
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| important to understand its impact in
| |
| | valuable information that the company
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| respect to marketing strategy
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| | must be aware of. By knowing how the
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| formulation. As the Internet, and in turn
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| | advances of the Internet are being used,
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| E-commerce has developed, and continues
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| | a marketing strategy can be focused
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| to evolve and grow, it is vital that any
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| | keeping these ideals in mind.
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| company, in any particular industry, must
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| | By having an understanding of users of
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| base its strategic planning around such a
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| | the Internet and e-commerce resources,
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| rapidly growing medium.
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| | the marketing strategy can be further
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| However, e-commerce provides companies
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| | advanced, and tailored in a favorable
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| with a unique medium to analyze,
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| | direction to the company. Various factors
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| requiring information relating
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| | make-up the analysis of the consumer when
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| specifically to its environment.
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| | addressing both E-commerce and the more
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| E-commerce ideals place particular
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| | tradition means of commerce. Ideals such
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| emphasis on environmental factors, due to
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| | as demographics and cultural influences
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| the high rate of change and development
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| | must be identified when assessing the
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| it constantly undergoes.
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| | characteristic of any market. It is
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| Technology is ever-changing, and as such
| |
| | important that the users of Internet
|
| E-commerce is absolutely influenced by
| |
| | technology are identified, and the
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| its evolution. Rapid changes in recent
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| | relevant consumer attributes understood.
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| technological advances have bought about
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| | In terms of E-commerce, this aspect of
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| the Internet and in turn E-commerce, and
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| | the environment provides a basis for how
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| such dramatic evolution is likely to
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| | an organization would structure their
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| continue. In terms of strategic
| |
| | marketing strategies based on the
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| formulation, technology is a huge issue
| |
| | attributes that make up the general
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| that any organization must be aware of
| |
| | Internet consumer. Only by careful
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| when realizing e-commerce's strategic
| |
| | analysis of all these factors can a
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| implications. For example, an
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| | company build a strong and effective
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| organization thinking of developing a Web
| |
| | internet marketing strategy.
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