| The winter months have hit us and unless
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| | charts or may be music collectors.
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| you live in Southern California, most
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| | Here are a few record pools I found on
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| people aren't swimming in open-air pools
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| | the web: (they represent an assortment of
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| any longer.
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| | music, including R&B, Hip-Hop and
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| Until recent times, Indie Artists and the
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| | Dance.) (they represent Hip Hop, Latin,
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| labels they set up for themselves had a
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| | World and Jazz) (they represent Dance,
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| hard time getting their music heard by
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| | Hip Hop, and Latin)
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| anyone outside their own backyard pool of
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| | Recently I had a chance to talk to one of
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| fans. With guerilla marketing finally
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| | the managers of V.I.P Chicago, DJ
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| becoming common practice and online music
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| | H.Vargas, about what they do and here is
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| stores becoming a main stay for the music
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| | what he had to say, "One has to
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| aficionado, record pools are now open for
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| | understand the reason why record pools
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| business to the general indie population.
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| | truly exist, and it should not be just to
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| What is a record pool? Basically, a
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| | pass out product to their members.
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| record pool is a membership of DJ's that
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| | Some records pools are in the process of
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| act as an intermediary between DJ's and
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| | becoming more involved in the overall
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| the music makers. The power behind a
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| | promotion of the new artist. Creating
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| record pool is that it can reach a mass,
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| | product awareness with merchandising,
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| global market in lightening speed.
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| | sponsoring special events at local
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| As of 2005, there are over 7000 DJ's and
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| | nightclubs and record stores, and
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| industry professionals who are part of
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| | naturally keeping their ears to the
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| this digital revolution. In order for a
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| | ground on what's selling and what are the
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| DJ to belong to a record pool, they must
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| | current trends within their market.
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| pay a monthly association fee to obtain
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| | With their pool of DJ's the office
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| the latest and most current music.
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| | managers are able to have overnight
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| Frequently this music is available to
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| | results, and more importantly, feedback.
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| them before it becomes available to
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| | Feedback that is essential to the
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| mainstream radio, and because of that,
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| | company's that service the pools as an
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| record pools quite often have more of an
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| | option that some C.E.O.'s consider
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| initial impact than the popular
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| | essential, and for that we thank them.
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| mainstream outlets.
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| | These factors, along with an undying love
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| The power radio programmers have over
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| | for music, allow the office director and
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| radio, clubs and street music is now
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| | their DJ members the opportunity to be
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| handed over to the DJ's who participate
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| | involved in something which many of us
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| in the record pools, allowing them to
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| | consider a blessing from above. No
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| have control over what they "break."
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| | fanfare, no glory, just great product and
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| So how can you get an invitation to swim
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| | the excitement of the dance floor."
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| in their pool? No invitations necessary,
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| | The time for indie artists is upon us,
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| but you must have a good professional
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| | but you better take advantage of record
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| product that is available in digital
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| | pools now, before someone puts a "no
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| format (although I did find one that
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| | swimming without a lifeguard" sign out.
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| accepted vinyl).
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| | Jaci Rae - "The Rae of Hope TM" Copyright
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| Some of the record pools now require that
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| | 2006
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| you have your own label, meaning that you
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| | Jaci Rae is the #1 Nationally Best
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| don't submit as your band name. That is
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| | Selling author of "The Indie Guide To
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| easily done by setting up your own label
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| | Music, Marketing and Money" ISBN
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| (too much information to go into here,
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| | 978-0-9746229-4-1 and "Winning Points
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| but you can find the information inside
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| | with the Woman in Your Life One Touchdown
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| my book The Indie Guide to Music,
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| | at a Time."
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| Marketing and Money).
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| | Jaci also hosts the popular "Jaci Rae
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| Once you have the business side taken
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| | Show," heard live around the world. With
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| care of, start searching the internet
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| | top music executives that share insiders
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| using the keywords, "record pool," and
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| | information such as: Thom King (former VP
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| then contact them to be certain that your
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| | of Clear Channel who now tells it like it
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| style of music is part of their
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| | is and works in getting sponsors for
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| repertoire.
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| | artists), Mike Corbet (former A&R for
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| Don't randomly send out your online or
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| | Mariah Carey, et.), Peter Visvardis
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| hard copy press kit to every record pool
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| | former Director of A&R for Sony
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| you find, just as you wouldn't send your
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| | Records, Harvey Cooper former VP of RCA
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| music to every station you discover.
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| | Records, Jordan Keller legal counsel for
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| E.g., a country record pool isn't
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| | The Backstreet Boys, etc.
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| interested in acid rock and a classical
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| | To gain valuable career advice, tune in
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| record pool won't be interested in
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| | every Thursday night at 8 PM PST, by
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| spinning a blue grass tune. Then begin to
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| | going to: and clicking on the weekly
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| submit your CDs using the contact
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| | show link to find out who's on and how to
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| information you acquired. Do you homework
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| | tune in. Guests can email their questions
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| and beware of companies that don't post
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| | live.
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