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Module 9 Introduction

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Marketing Communications on the Net

The goal of marketing communications on the net is to provide maximum communication influence with the people interested in your ideas. Internet advertising has reached record spending levels and is supposed to continue this trend of phenomenal growth far into the future, already Internet advertising has passed the billion dollar per year mark. The lure of the Internet has made a lot of money for a lot of people and can be an excellent means of advertising for a small and growing business. In this learning module you will learn what Internet advertising is and the importance of it to a strong business plan. You will learn different ways of Internet marketing and see how effective it can be in achieving your business goals.


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