Just In Time Training

These days consumers use the internet for comparison pricing of similar products. Once they have an idea about the costs then they are ready to go to a physical store to buy the product. Internet prices tend to be lower than physical retail stores because there are many online cost savings. If customers are willing to wait for the product to be shipped and are content with a virtual view of the product, then they are ready to purchase on the internet. From a marketer's viewpoint, the right price is the "value" that a consumer places on the product. Value is from the buyer's perspective, not from the seller's view. In this module you will learn about the various pricing strategies as they apply in an online and offline market environment.