How e-commerce works


Internet Marketing Tools: Part Four Graphics Basics

Graphic design is an intimidating subject forbox, as it will be filled in automatically.
many Internet entrepreneurs. However, most ofFor example. If you would like to reduce your
us must learn some basic design techniques inimage to half the size it is now, type in 50.
order to avoid the high costs of hiring aThis number is telling the program that you'd
professional designer.In order to create orlike to reduce the image's size by 50%.If you
edit your graphics, you'll need to invest inwould like to increase your image's size,
a good graphics-editing program. The mosttype in a number over 100. Your original
popular program used by Internet marketers isimage is considered to be 100%. If you would
Paint Shop Pro. This powerful program is thelike to increase your image's size by 50%,
only program you'll need to designtype 150 in the first box.Rotating ImagesIf
professional looking graphics. You canyou'd like to rotate an image, go to "Image"
download a free 30-day trial and register the- "Rotate" and select your preferences.When
software for only $99. FormatsThe mostrotating an image, it may lose some of its
popular image formats used on the Internetclarity (become blurry). You can correct this
are GIF and JPEG.Graphic Interchange Format,problem by sharpening your image. Go to
better known as GIF, uses a maximum of 256"Effects" - "Sharpen" - "Sharpen". If after
colors and is best suited for images such assharpening your image it still appears a
logos, buttons and bullets.GIF images can belittle blurry, simply sharpen it
saved  in  two  different  formats:-  87again.Working With TextIf you would like to
use text within your image, your first step
- 89aThe 89a format is the preferred GIFwill be to select your text color. The
format, as it has the following"Styles" boxes are located on the right hand
benefits:TransparencyImages saved in the 89aside of your screen. The top box should be
GIF format can have a transparent background.set to Null (off) and the bottom box should
This will enable the canvas of an image to bebe set to Solid, which will look like a
transparent and enable the background to showpaintbrush. To change the style of each box,
through.InterlacingImages saved in the 89aclick on the black arrow and make your
GIF format can be saved as interlaced. Thisselection.To change the text color, click in
will enable your image to display as it isthe center of the bottom box and select your
being loaded into a web page. The image willpreferred color. Your text will be displayed
gradually become clearer as the pagein the color within the bottom box.If you
loads.AnimationImages saved in the 89a GIFwould like to outline your text in a
format can be used to create animated images.different color, click on the black arrow of
Animated images are simply several GIF imagesthe top box and select the paintbrush. Your
compiled into one GIF image file that loops.text will be displayed in the color your
In order to create an animated image, you'llbottom box contains and outlined in the color
need a special editing program.Jointyour top box contains.Text ToolOnce you've
Photographic Expert Group, better known asselected your text color, click on the text
JPEG, is the best format for photographs.tool on the left-hand side of your screen.
JPEG images can contain millions of colorsThis will launch your text window. Select
and allow you to specify the degree ofyour font and text size from the drop down
compression.Although there are many graphicsmenu and type in your text. Make sure you
programs available on the Internet, thisselect Antialias and Floating then click
tutorial will focus on using Paint Shop Pro"OK."Antialias will smooth out all of the
7.01. If you are using a different version ofrough edges of your text and blend it in with
Paint Shop Pro or another graphics program,your background color. You will use the
the graphic tools mentioned below will not beAntialias setting with various graphic tools
located in the same places.Editing ImagesWhenwhen designing your graphics, so it is
working with images in Paint Shop Pro, youimportant to remember its function.You will
will have the ability to save your image innow see your text with, what looks like,
PSP format. This format will enable you tomarching ants around it. If you'd like to
begin working on an image, save it in PSPmove your text, click and hold your left
format and finish the image at a later time.mouse button directly over your text to drag
It will preserve all of your work without anyit to your desired position. Try to center it
changes.If you would like to edit an imageas well as possible, but don't deselect it.If
that has been previously saved in the GIFyou would like to rotate your text, now is
format, you must first increase the image'sthe time to do it. Simply follow the same
colors to 16 million. If you don't, yourinstructions (above) used to rotate an
colors will be limited. Go to "Colors" -image.If you make a change to your image and
"Increase Color Depth"- "16 million colorsyou're not satisfied with the outcome, you
(24 bit)" to increase your image'scan undo your last change by going to "Edit"
colors.Resizing ImagesIf you'd like to resize- "Undo." It will only undo the last thing
an image in JPEG format, you can do so in oneyou did.Adding a Drop ShadowYour next step
of two ways -- through your graphics programwill be to add a drop shadow effect. With
or within your HTML. You can resize youryour text still selected, go to "Effects" -
image within your HTML by changing the HEIGHT"3D Effects" - "Drop Shadow." Your selected
and WIDTH values. To retain your imagestext will be displayed in the window. Try
original characteristics, make sure youdifferent settings until you achieve the
adjust the height and the width equally. Ineffect you'd like. Click on OK. When you're
other words, if your original imagesatisfied with your text, right click on your
dimensions are 50x100 (width 50 and heightmouse to set it.Now that you have a basic
100), to reduce your image to one half theunderstanding of graphics, take some time to
size, change the width to 25 and the heightlearn some additional techniques. There are
to 50.If you'd like to resize an image inmany free tutorials available on the
JPEG or GIF format, go to "Image" - "Resize"Internet. Not only will it assist you in
and select "Percentage of original." Type increating professional looking images, but it
your selection in the first box and click onwill also save you a great deal of money.
"OK." There's no need to fill in the second



1 A B C 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93