| One of the challenges of email marketing is | | | | folllowing words:amazing, big money, call |
| getting the email actually delivered. There | | | | now, cash bonus, credit, click here, collect, |
| are several ways that email can end up as | | | | compare, discount, double your income, earn |
| Spam, and steering clear of these causes will | | | | $, eliminate debt, 50% off, free, freebie, |
| give your email marketing efforts a much | | | | get rich, information you requested, loans, |
| greater likelihood of success. | | | | lose weight, lose inches, million dollars, |
| | | | make money, mlm, multi level marketing, |
| How to Prevent Emails from Landing in Spam | | | | opportunity, promise you, refinance, removes, |
| Folders | | | | reverses aging, satisfaction guaranteed, |
| | | | serious cash, stop (or stops), you're a |
| First, make sure that any small business | | | | winner. |
| marketing email is sent only to people that | | | | |
| you already have an established relationship | | | | There are some additional problem phrases |
| with, or those who have requested to be sent | | | | that can trigger some Spam filters, or start |
| your communication. People you already have | | | | adding "Spam points." The following phrases |
| a relationship with can be considered | | | | should be avoided as well: |
| personal friends or family, or people you | | | | |
| have a business relationship with, such as | | | | Act now, all new, all natural, as seen on tv, |
| customers, associates, and similar | | | | avoid bankruptcy, buy direct, cash, casino, |
| individuals. If you don't know the recipient | | | | consolidate debt, credit card debt, don't |
| personally, it is best to have people "opt | | | | delete, easy terms, get paid, guaranteed, |
| in" to receive your mailings. Having people | | | | great offer, give away, limited time, meet |
| subscribe to your mailing list is the best | | | | singles, no cost, no fees, offer, one time, |
| way to do this. Mailing outside of these | | | | pharmacy, pharmaceutical, prescriptions, |
| parameters is likely to result in some | | | | online marketing, order now, please read, |
| recipients reporting your emails as Spam. | | | | save up to, special promotion, unsecured |
| | | | debt, unsecured credit, vacation, viagra, |
| Second, mailing to a large number of names at | | | | visit our web site, while supplies last, why |
| once using personal email accounts often | | | | pay more, winner, work at home, you've been |
| triggers a Spam designation. Even if you are | | | | selected. |
| mailing legitimately (i.e. people have | | | | |
| requested your email), if you are mailing to | | | | Other Spam Triggers to Avoid |
| more than 100 names at a time, it will likely | | | | |
| be presumed to be Spam. Using a mailing | | | | Besides phrases, using quotation marks, |
| service that is well known and respected by | | | | dollar signs and exclamation points in |
| the internet service providers (ISPs) will | | | | subject lines also can trigger Spam filters. |
| help ensure that your mailing is viewed as | | | | So does using all capital letters, which is |
| legitimate when mailed en mass. | | | | considered "shouting" in the online world. |
| | | | |
| Even when you've mailed to an opt-in list, | | | | You should also never put a toll-free number |
| and are using a respected mailing service, | | | | in the subject line as that can also cause |
| your well intended email may still end up in | | | | your email to be filtered out by many |
| a Spam folder instead of an inbox. This | | | | filters. |
| often happens due to using certain words or | | | | |
| phrases in "subject lines" of emails that are | | | | Finally, when you start seeing new spam using |
| often associated with Spam emails. The | | | | certain words or subject lines in your own |
| subject line is the header that is seen when | | | | mailbox, simply know that these will start |
| an email shows up in your email in-box. | | | | showing up in Spam folders soon. Make note of |
| | | | those words and phrases and know you should |
| Email filters are used by ISPs to check the | | | | avoid them as well. |
| words in an email's subject line. A good | | | | |
| subject line can encourage people to actually | | | | Deliverability Tip |
| pen an email. A bad one can mean your email | | | | |
| gets deleted, or worse, it can cause your | | | | To check your deliverability before you mail, |
| email to be categorized as Spam. | | | | you can purchase Spam check software that |
| | | | will help you verify that your email is free |
| Often the more sophisticated service | | | | from identified Spam triggers. Another way to |
| providers use a "point system" that | | | | check your deliverability ahead of time is |
| identifies trigger phrases commonly used in | | | | send your finished email to yourself and one |
| Spam emails. Once an email accummulates a | | | | or two friends that have good email Spam |
| certain number of "points," the email gets | | | | filters. If you do this before sending it out |
| filtered out and is never delivered to a | | | | to your entire list, you will be able to see |
| customer. In some cases it doesn't even go | | | | if your email scoots past the Spam filters |
| into a Spam folder, but it gets completely | | | | and actually lands in the inbox. If it does, |
| blocked. | | | | you can be reasonably sure that your email |
| | | | will get delivered. Now the challenge is to |
| Common Phrases Considered "Spam" | | | | just get it opened! |
| | | | |
| Although it's impossible to identify each | | | | © Karen Porter. This article may may be |
| word or phrase that can trigger a Spam | | | | freely published provided all content is left |
| designation, there are certain words that are | | | | intact and the author bio/resource |
| almost always likely to cause problems. | | | | information below is included in its |
| Examples from this list include the | | | | entirety. |