| One of the challenges of email marketing | | | | include the folllowing words:amazing, |
| is getting the email actually delivered. | | | | big money, call now, cash bonus, credit, |
| There are several ways that email can | | | | click here, collect, compare, discount, |
| end up as Spam, and steering clear of | | | | double your income, earn $, eliminate |
| these causes will give your email | | | | debt, 50% off, free, freebie, get rich, |
| marketing efforts a much greater | | | | information you requested, loans, lose |
| likelihood of success. | | | | weight, lose inches, million dollars, |
| How to Prevent Emails from Landing in | | | | make money, mlm, multi level marketing, |
| Spam Folders | | | | opportunity, promise you, refinance, |
| First, make sure that any small business | | | | removes, reverses aging, satisfaction |
| marketing email is sent only to people | | | | guaranteed, serious cash, stop (or |
| that you already have an established | | | | stops), you're a winner. |
| relationship with, or those who have | | | | There are some additional problem |
| requested to be sent your communication. | | | | phrases that can trigger some Spam |
| People you already have a relationship | | | | filters, or start adding "Spam points." |
| with can be considered personal friends | | | | The following phrases should be avoided |
| or family, or people you have a business | | | | as well: |
| relationship with, such as customers, | | | | Act now, all new, all natural, as seen |
| associates, and similar individuals. If | | | | on tv, avoid bankruptcy, buy direct, |
| you don't know the recipient personally, | | | | cash, casino, consolidate debt, credit |
| it is best to have people "opt in" to | | | | card debt, don't delete, easy terms, get |
| receive your mailings. Having people | | | | paid, guaranteed, great offer, give |
| subscribe to your mailing list is the | | | | away, limited time, meet singles, no |
| best way to do this. Mailing outside of | | | | cost, no fees, offer, one time, |
| these parameters is likely to result in | | | | pharmacy, pharmaceutical, prescriptions, |
| some recipients reporting your emails as | | | | online marketing, order now, please |
| Spam. | | | | read, save up to, special promotion, |
| Second, mailing to a large number of | | | | unsecured debt, unsecured credit, |
| names at once using personal email | | | | vacation, viagra, visit our web site, |
| accounts often triggers a Spam | | | | while supplies last, why pay more, |
| designation. Even if you are mailing | | | | winner, work at home, you've been |
| legitimately (i.e. people have requested | | | | selected. |
| your email), if you are mailing to more | | | | Other Spam Triggers to Avoid |
| than 100 names at a time, it will likely | | | | Besides phrases, using quotation marks, |
| be presumed to be Spam. Using a mailing | | | | dollar signs and exclamation points in |
| service that is well known and respected | | | | subject lines also can trigger Spam |
| by the internet service providers (ISPs) | | | | filters. So does using all capital |
| will help ensure that your mailing is | | | | letters, which is considered "shouting" |
| viewed as legitimate when mailed en | | | | in the online world. |
| mass. | | | | You should also never put a toll-free |
| Even when you've mailed to an opt-in | | | | number in the subject line as that can |
| list, and are using a respected mailing | | | | also cause your email to be filtered out |
| service, your well intended email may | | | | by many filters. |
| still end up in a Spam folder instead of | | | | Finally, when you start seeing new spam |
| an inbox. This often happens due to | | | | using certain words or subject lines in |
| using certain words or phrases in | | | | your own mailbox, simply know that these |
| "subject lines" of emails that are often | | | | will start showing up in Spam folders |
| associated with Spam emails. The subject | | | | soon. Make note of those words and |
| line is the header that is seen when an | | | | phrases and know you should avoid them |
| email shows up in your email in-box. | | | | as well. |
| Email filters are used by ISPs to check | | | | Deliverability Tip |
| the words in an email's subject line. A | | | | To check your deliverability before you |
| good subject line can encourage people | | | | mail, you can purchase Spam check |
| to actually pen an email. A bad one can | | | | software that will help you verify that |
| mean your email gets deleted, or worse, | | | | your email is free from identified Spam |
| it can cause your email to be | | | | triggers. Another way to check your |
| categorized as Spam. | | | | deliverability ahead of time is send |
| Often the more sophisticated service | | | | your finished email to yourself and one |
| providers use a "point system" that | | | | or two friends that have good email Spam |
| identifies trigger phrases commonly used | | | | filters. If you do this before sending |
| in Spam emails. Once an email | | | | it out to your entire list, you will be |
| accummulates a certain number of | | | | able to see if your email scoots past |
| "points," the email gets filtered out | | | | the Spam filters and actually lands in |
| and is never delivered to a customer. In | | | | the inbox. If it does, you can be |
| some cases it doesn't even go into a | | | | reasonably sure that your email will get |
| Spam folder, but it gets completely | | | | delivered. Now the challenge is to just |
| blocked. | | | | get it opened! |
| Common Phrases Considered "Spam" | | | | © Karen Porter. This article may may be |
| Although it's impossible to identify | | | | freely published provided all content is |
| each word or phrase that can trigger a | | | | left intact and the author bio/resource |
| Spam designation, there are certain | | | | information below is included in its |
| words that are almost always likely to | | | | entirety. |
| cause problems. Examples from this list | | | | |