| The Mail Order business is not a business of | | | | follow-up. They can supply you with a 24-page |
| itself, but is another way of doing business. | | | | Unique Books catalog, which lists over 400 |
| Mail Order is nothing more nor less than | | | | titles for your customer to choose from. |
| selling a product or service via advertising | | | | These catalogs can be ordered in small |
| and the offers you send out by | | | | quantities, and you may rubber stamp your |
| mail.Therefore, to start and succeed in a | | | | name and address on each one before mailing. |
| mail order business of your own, you need | | | | These catalogs are also available, for larger |
| just as much, and in some cases, more | | | | quantities, with your name and return address |
| business acumen than you would need in any | | | | already imprinted. To follow-up after |
| other mode of business.Remember too, there | | | | receiving orders from your customers, simply |
| are good guys in mail order, and there are | | | | write a short note, thanking your customer |
| bad guys, just like in any other business. | | | | for his patronage, and advising him when to |
| So, your best bet for a proper start with the | | | | expect to receive his order, and then include |
| greatest chance for success is after a | | | | a follow-up offer, such as the book catalog, |
| thorough investigation of the products being | | | | in that mailing. And that's how you will |
| offered and being sold; an analysis of the | | | | build your business, and attain success in |
| costs involved to get a fledgling mail order | | | | mail order.But, let's get back to the |
| operation off the ground; and a good sixth | | | | beginning and help you to learn what it takes |
| sense of what your potential customers will | | | | to succeed in mail order. Don't believe those |
| buy. You'll need a great deal of patience, | | | | ads that tell you it doesn't take any money. |
| and persistence as well.Mail order is over | | | | First off, you are going to need envelopes: |
| saturated with plans, directories, sales | | | | #10 mailing envelopes with your name and |
| materials and products that have been around | | | | return address imprinted in the upper left |
| for ten, fifteen, twenty years and longer. | | | | corner. You'll also need a return reply |
| Many of these materials were not that good in | | | | envelope with your name and return address on |
| the beginning, and yet they're still being | | | | the face of the envelope with each #10 |
| sold as quick secrets to wealth and fame. | | | | envelope you send out. These can be either #6 |
| This is part of the reason for the junk mail | | | | or #9 return envelopes. Ask your printer or |
| reputation of mail order.Just a little | | | | office supply store to let you inspect |
| investigation on your part will show that the | | | | samples.To realize profits of any |
| most successful people doing business by mail | | | | consequence, you'll need to send out at least |
| are always on the alert for new products and | | | | a thousand, preferably five thousand letters |
| they quickly add these products to their own | | | | per mailing. And to back this up, you'll need |
| sales inventories as they become available. | | | | a supply of envelopes for your acknowledgment |
| This is a must for success rule, regardless | | | | and follow-up offers. You can purchase |
| of whether you do or don't produce your own | | | | imprinted mailing and return reply envelopes |
| products.It's almost impossible to gain much | | | | from your local quick print shop; but for |
| success with a single product report, | | | | better prices, and with the thought in mind |
| booklet, book or manual. The best way is to | | | | of keeping your costs in line, it's best to |
| search around for a number of related | | | | shop around for the best prices. Generally |
| products, then, after arranging dropshipping | | | | speaking, you'll find the lowest prices |
| deals with the suppliers of the products you | | | | offered by those printers who do business by |
| want to include in your listing, along with | | | | mail. Look for "printing by mail" |
| your own self-produced product, make up a | | | | advertisements in all the mail order |
| catalog listing. It is best if this is a | | | | publications you come across. Write to them |
| single 8 x 11 sheet of paper, printed on both | | | | for a price list and a sampling of their |
| sides, listing the titles of the reports and | | | | work.In order to be properly equipped to run |
| or books you have available, including your | | | | your mail order business properly you are |
| own, with a tear off order coupon at the | | | | going to need a good supply of envelopes |
| bottom.One of the best programs available in | | | | (both normal size and large), shipping labels |
| mail order today is offered by Premier | | | | and letterhead paper.You will also need |
| Publishers. This company offers you a variety | | | | access to reliable business partners for |
| of circulars, with an order coupon on the | | | | circular printing, typesetting, graphic |
| bottom of each circular. At present, they can | | | | layout and design, copywriting assistance, |
| provide six different circulars, listing over | | | | booklet printing, hardback book printing, |
| 100 different low-cost reports and manuals, | | | | business cards and poster printing.As you can |
| such as the report you are reading now. The | | | | see, the mail order business is very closely |
| circulars are grouped according to price | | | | tied in with the printing business. Unless |
| range and subject matter of the reports | | | | you have your own printing plant, always shop |
| described in the circular. There is an open | | | | around for the best prices and keep your |
| space on the order coupon for you to insert | | | | production costs in line.Once you've gotten |
| your own name and address. After inserting | | | | your envelopes ready, and your circulars made |
| your name, you can take or send the circular | | | | up, you'll need a potential customer list. |
| to the printer of your choice, and have | | | | Again, don't believe the advertisements and |
| copies printed in the quantity you need. The | | | | free advice which states that all you have to |
| next step is to insert these circulars, along | | | | do is send your materials out to a fresh |
| with one of your own product circulars, in | | | | opportunity seekers list. I have found that |
| all your mailings. Premier Publishers allows | | | | the best prospects are those people who have |
| you a full 50% commission on each sale of | | | | purchased similar or related items.Here |
| items on their circulars. They will dropship | | | | again, Premier Publishers can help out. They |
| for you, keeping your customers names | | | | generally receive 2,000 few names each month. |
| confidential, and in no way encroaching upon | | | | These names come from Premier's national |
| them. In addition, discounts up to 80% off | | | | advertising...people who are interested in |
| the retail price are available to you when | | | | new ways of making money...easier ways of |
| you are ready to carry your own stock, and | | | | building a mail order business.Certainly |
| buy reports or books in quantity.This is what | | | | Premier responds to all these inquiries, but |
| you need for a money-making start in this | | | | they do not offer the same items the various |
| business: a full page circular advertising | | | | dealers and distributors are offering. |
| your own product, plus another full page | | | | Premier offers their mailing lists for |
| circular listing products or titles related | | | | rental. Write for current description of |
| to your primary offering. Premier Publishers | | | | names which are available.When selecting a |
| advises you to send two full page circulars: | | | | supplier to work with in the mail order |
| one advertising your own product (if you | | | | business, always be sure they are quick to |
| don't have a primary product of your own, | | | | fill your orders. Customer complaints are the |
| they'll furnish you with single book | | | | last thing you want, and poor service leads |
| circulars to feature), and another | | | | to dissatisfied and lost customers. Always be |
| advertising a list of related products or | | | | sure your supplier protects your customer |
| titles available to your customer.Once you | | | | list, and always make sure he goes that extra |
| start receiving orders from this mailing, you | | | | mile to work with you, and not just for his |
| must immediately acknowledge receipt of the | | | | own profits. This is the kind of service you |
| orders and follow up with other offers. The | | | | want from your supplier.Finally, you'll need |
| follow-up offer is where most beginners fail. | | | | to consider advertising the different |
| Either they don't have follow-up materials to | | | | offerings you have for sale. We suggest that |
| send or they just don't send out these | | | | you start small with a few experimental ads |
| follow-up offers. Here again, Premier | | | | in your local paper or shopping news. Then |
| Publishers can provide the material for the | | | | you can move on to the bigger publications. |