| Effective Advertising- Get more sales using | | | | "wordsearch" style of lead generation. The |
| Innovative Advertising | | | | Incentive you offer doesn't have to relate |
| | | | directly to what you do. As long as it |
| You may not always be able to judge a book by | | | | logically appeals to the same target market, |
| its cover, but identity materials can speak | | | | you're on your way. There are three reasons |
| volumes about a business, and about you. | | | | why wordsearch works, they include |
| Business cards, brochures, stationery, and | | | | |
| other printed pieces can be permanent | | | | 1) The Ads will keep people reading for 30 |
| reminders that you're a qualified, dependable | | | | minutes or more. Your message will have |
| professional who can do the job for your | | | | maximum impact with a high ratio of sales. |
| customers. | | | | |
| | | | 2) Your Ad is custom made just for you. Your |
| Selecting and developing identity materials | | | | readers will enjoy a fresh new approach and |
| depends on the type of business and its | | | | be really interested in your message. |
| target market. You'll need to do some | | | | |
| research about your customers, where and how | | | | 3) There's a complete area covering your |
| they get their information about comparable | | | | entire trading zone. You can get your message |
| services, and tactics used by similar | | | | out to more people for less cost, and with |
| businesses. Then, decide how much you can | | | | much higher exposure. |
| afford. While you shouldn't scrimp on | | | | |
| identity materials, spending extra money for | | | | You see, the biggest mistake businesspeople |
| elaborate pieces doesn't always guarantee | | | | often make is when they try to sell |
| results. | | | | themselves as much as possible directly in |
| | | | every communication they produce. In the case |
| There are many ways to develop identity | | | | of advertising, for instance, they try to |
| materials, however I have found that using a | | | | draw up immediate clients through |
| specific Wordsearch technique draws attention | | | | institutional advertising or what I call |
| to both the reader and the product or service | | | | "advertising overkill." They think that by |
| being advertised. The combination of | | | | selling themselves right in the ad they will |
| traditional Ads with entertainment are | | | | get, not only an immediate response, but also |
| turning the heads of business owners all over | | | | immediate business. This often times |
| the country, and the world. Let's say you're | | | | backfires and can even take away clients. |
| a financial planning consultant. You sell | | | | Many clients I've dealt with usually get as a |
| services such as investments, mutual funds, | | | | result of this type of approach a lot of |
| and savings plans. Rather than place an Ad | | | | calls but no businessorat least no long term |
| that directly markets these services, you | | | | business. They end up dealing with a lot of |
| could use wordsearchs' original concept which | | | | people who are merely curious but never |
| draws readers like a magnet. Your readers | | | | serious. Because of hyper competition and the |
| will spend up to 30 minutes reading your ad. | | | | problem prospecting creates, trying to look |
| Let's say you're an image consultant helping | | | | for pre-qualified prospects can sometimes be |
| people to enhance their appearance. You could | | | | worse than a needle in the haystack. Using |
| make the people who are reading your Ad feel | | | | wordsearch eliminates the hassle of selling |
| entertained while feeling comfortable knowing | | | | yourself or your products/services. It |
| they can buy your makeup kit, plus offer them | | | | entices your visitor to buy and not get |
| a free report, sample or consultation all by | | | | turned off by useless hype. It Convinces your |
| using wordsearch. The idea Is to have people | | | | visitor that your product/service has the |
| come to you rather than you to them. Being in | | | | benefits they need. |
| the information age, I personally prefer the | | | | |