| Are you having a hard time trying to figure | | | | |
| out how to build an online business? Discover | | | | Now, carpet cleaning is pretty generic and |
| an easy way to get yourself off the bench and | | | | not particularly quantifiable. But look down |
| into the game. This article gives you an | | | | the long list of other carpet cleaning |
| easy to implement strategy. | | | | searches. For example, dry carpet cleaning or |
| | | | carpet cleaning solutions or carpet cleaning |
| The sheer size of the Internet can be | | | | chemical. And, notice the exceptional number |
| intimidating especially for someone who wants | | | | of carpet cleaning cities that appear. |
| to develop an online business, but has | | | | |
| limited experience in knowing exactly how to | | | | If you know a lot about carpet cleaning, you |
| do it. | | | | can create a manual (40 100 pages) with tons |
| | | | of important information about carpet |
| What if you don't have a product or service? | | | | cleaning. You could make subtle changes to |
| How can you create something that has a | | | | the information and adapt titles to |
| reasonable chance for success? And, even if | | | | specifically relate to different cities. |
| you already have the product or service, how | | | | |
| do you know it will sell as an online | | | | For example, "10 Great Ideas Boston |
| business? | | | | Homeowners Can Use To Get Their Carpets |
| | | | Immaculately Cleaned". Then, "10 Great Ideas |
| Achieving long-term success with Internet | | | | Los Angeles Homeowners Can Use To Get Their |
| (online) marketing is not much different than | | | | Carpets Immaculately Cleaned". |
| accomplishing the same thing offline. Notice | | | | |
| I said long-term success. | | | | The point is that the subject matter carpet |
| | | | cleaning appears to draw significant search |
| - Your offering must be believable and | | | | engine traffic. Creating a manual (produced |
| clearly presented. | | | | in e-book format) should not be difficult |
| | | | provided you have genuine interest and |
| - The perceived value of your offering must | | | | enthusiasm to do so. |
| be greater than your asking price. | | | | |
| | | | Once you know your subject of interest draws |
| - You need to develop an ongoing relationship | | | | traffic it's easy to begin research and |
| with your client base. | | | | compile your notes into a downloadable |
| | | | e-book. Then, you create a mini-website |
| - You must guarantee complete satisfaction | | | | composed of your sales letter and thank you |
| and maintain a refund policy. | | | | page. |
| | | | |
| - You should over deliver by providing more | | | | The sales letter mini-site explains your |
| than is expected. | | | | offer and provides a clickable link to a |
| | | | third party money collector like PayPal. Once |
| Here's a simple way you can begin to develop | | | | the money has been collected your reader is |
| your own online business and potentially | | | | taken automatically to your thank you page |
| generate some respectable extra income. | | | | that provides the download link to get your |
| | | | e-book. |
| Pick some subjects in which you have strong | | | | |
| interest. For example, health and fitness, | | | | There are free software tools available to |
| poker, mountain biking, computer games, etc. | | | | help you. For instance, your e-book can be |
| It doesn't make any difference as long as you | | | | prepared in PDF format, which is the best for |
| really enjoy talking about and participating | | | | the largest audience. |
| in the subject. | | | | |
| | | | To help your product look more professional |
| You can include your regular business | | | | free software is available to create an |
| activity. For example, let's say you're a | | | | attractive cover. Even though your e-book |
| stock broker. Or, you have a carpet cleaning | | | | isn't going to be hard printed, nevertheless, |
| business and really know your stuff about | | | | you want to make it look like it could be a |
| cleaning carpets. Or, you're a seamstress for | | | | hardcover. |
| a garment manufacturer and the quality of | | | | |
| your work is as good as it comes. | | | | You don't need to have your own merchant |
| | | | account to process credit cards. PayPal can |
| Next, go to: and type in the word or phrase | | | | handle this for a small transaction fee. |
| to describe your strong interest category. | | | | |
| For example, carpet cleaning. | | | | There are numerous aspects to making your |
| | | | online business successful, not the least of |
| When this article was written the Overture | | | | which is getting your mini-site in front of |
| Inventory data for September 2005 was used | | | | as many people as possible. |
| and it indicated 99,572 searches were | | | | |
| performed during that particular month. In | | | | But, the first step is to get you off dead |
| other words, people were searching for | | | | center. So, perhaps you now understand it |
| information online about carpet cleaning to | | | | isn't difficult to take your favorite subject |
| the tune of over three thousand each day. | | | | or hobby and turn it into a profit center. |