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Article #301: How to Get Your E-commerce Website Right

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Almost everyone wants to get online these bugs and problems before it is released
days with an e-commerce website/ online for actual public use. Test the
store and start selling to the global e-commerce system yourself and get your
masses. But before you build or design friends to do it with you before you open
your e-commerce website, keep in mind the your ‘store’ to the world.
below tips. Launch your online store only when you
Remove customers’ fear are completely satisfied with the
How easy is it to use your product? How ordering process. Otherwise, go back to
easy is it to place an order? How easy is the drawing board.
it to get a refund if I am not completely Check out the competition
satisfied? If your customers are not It’s always healthy – not to
convinced that using your product is as mention fun – to watch your rivals
easy as ABC, they won’t buy it. and learn from them. It’s easy to
They may need it but they won’t buy do this on the Internet because you can
it unless you show them that it is easy always surf into their websites and check
to use/install. out what they’re doing right and
Since there’s nothing to touch or more importantly, what they’re
feel online, give your customers a demo doing wrong. Observe and apply what is
version if you can. Let them have the interesting to your own online store but
freedom to try out your product before never copy! It’s not being sneaky,
they decide to buy. If you sell tangible it’s called checking out your
products, give away samples. Many people competition.
are hesitant until they get a free trial Make them trust you
version or samples. Also, make it clear Trust is important if you are selling
that you will be there to guide and help online because if your customers
them in case of any problem. don’t trust you, they won’t
Make it easy to buy buy from you. To enable them to trust
If they’re going to buy from you you, be as explicit as possible. Display
online, ensure the ordering process is your privacy policy and return policy
easy and uncomplicated. Don’t have clearly. State how you will ship products
too many steps – people may not to customers and what happens if there
have the patience to go through different are returns. What else can you do to grow
pages and clicking on a dozen yeses trust? Put up a money back guarantee so
before they finally get to that the risk is completely on you, not
‘buy’ the product. Value the on the customer. Assure the customer that
input from your web developer but take a others have bought safely from you by
closer look at the ordering process putting up customer reviews or
before the website goes live. testimonials. Use real customer names for
Try beta testing – this is what web greater credibility when you are putting
developers call real user testing of a up testimonials.
completed system to weed out potential






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