| Lining Internet pages throughout the World | | | | play with before following through to the |
| Wide Web are the trademark banner | | | | main page? This is a perfect example of an |
| advertisements. Its ability to lure visitors | | | | interactive banner. Interactive banners have |
| with its content and strategic design can | | | | buttons and icons throughout that simulate |
| either make or break a business.Its | | | | action when clicking.Attracting quality |
| quintessential element is clear: to pave the | | | | attention to your banner advertisement comes |
| way for businesses to promote themselves. | | | | with using a powerful color scheme as well. |
| With a solid banner ad, many advantages could | | | | Complimentary colors, a consistent emphasis |
| come to play: high clickthroughs, brand | | | | throughout, and the bolding and highlighting |
| awareness, increased sales, and more. It only | | | | of important keywords like "click here" or |
| makes sense to design your banner ad to its | | | | "limited offer" can add a spark to your ads |
| highest potential. With the following | | | | design. Don't forget to have 7 words or less. |
| strategies, you will be attracting swarms of | | | | Too much text is grounds for clutter and will |
| Internet traffic to your site in no time. | | | | be ignored. |
| | | | |
| Clickthrough rates are highly helped by the | | | | Remember, make sure the file size of your |
| use of power words that encourage visitors to | | | | banner is small! Web browsers on the Internet |
| take action. Prompts such as "Click here", | | | | can navigate at outrageous speeds, not even |
| "free newsletter", or "pay a visit" can | | | | allowing time for webpages to laod fully. If |
| create a sense of urgency within the visitor | | | | the page in which your banner is in takes |
| to click on your banner. Another bona fide | | | | more than 10 seconds to load, the chances of |
| tip is to analyze banner ads that've caught | | | | having your banner seen is pretty low. Nobody |
| your attention. Ever notice how Orbitz' | | | | will click a banner they can't see. |
| banner ads contain mini games for users to | | | | |