| E-commerce in China has grown from infancy to | | | | marketplace. Now everything related to |
| a more mature form, one that is stable. Many | | | | business is dependent on e-commerce |
| changes have been incorporated and new ones | | | | technologies in China. |
| are emerging in this sector. These changes | | | | |
| have a great impact on Chinese import and | | | | Microsoft has invented various solutions on |
| export sector. A brief description of these | | | | application service provider that allows both |
| upcoming trends is as follows: | | | | small and big companies to manage newsletters |
| | | | easily, in global sourcing, through browser. |
| Publishers in global sourcing have started | | | | |
| charging for their content. Also the mode of | | | | Web is getting onto a more developed stage |
| payment has caught the attraction of the | | | | with day to day to changes taking place in |
| people in the industry. | | | | this specialized field. Around 50 per cent of |
| | | | the overall traffic on web is directed by |
| In Chinese e-commerce segment the online | | | | major e-commerce companies like Yahoo, |
| marketing is fast becoming an accepted medium | | | | Microsoft and AOL (According to a media |
| of getting onto broad information highway | | | | survey) |
| about suppliers and customers. | | | | |
| | | | While on the other hand traditional media is |
| Major portion of web designing is now done in | | | | observing a downturn. Instead of resorting to |
| Acrobat PDF. It is also an HTML standard but | | | | traditional media companies now prefer to |
| was initially developed for printing of | | | | indulge in e-commerce. |
| documents. If you are trying to view a number | | | | |
| of pages then you may find a problem with | | | | The export and import industry of China is |
| Acrobat PDF. | | | | too dependent on e-commerce, in present |
| | | | situation. |
| Almost all websites are incorporated with | | | | |
| splash pages. | | | | On many websites irritating popups, popovers |
| | | | and popunders are still found at large. In |
| HTML format of e-mail is very popular as it | | | | fact these are bad marketing tools used by |
| reproduces rich media contents.Even voice | | | | those companies that do not understand the |
| mail, integrated with audio and video plug | | | | importance of adding content and generate the |
| in, are common in e-mails. | | | | revenue. |
| | | | |
| In China e-commerce, newsletters are | | | | All these emerging trends in China's |
| frequently becoming the main source of | | | | e-commerce greatly affect the marketing |
| communicating with the customers, generating | | | | strategies of import and export in global |
| revenues and recognizing brand name in the | | | | sourcing. |