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Article #111: ECommerce Web Site Building: Where Do I Start?

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Building a web site isn't something that and other online advertisments such as
is really cut and dry. There's a huge banners. Infact, I've used it for
variety of products and services that can everything except animation... But it
either help you get your web site where also comes with Adobe Imageready which is
you want it or simply confuse you. It's very good with animation. This software
also important that you make the right is amazing, and if you're going to learn
choices upfront so that you don't end up ANY image editing software I recommend
having to restructure your whole web site you start with Photoshop because of it's
because of some problem in your design widerange of overall... usefulness!
layout. The level of time investment Let's get me some sales!
neccessary for mastery in a lot of these Kick off your new web site you've gotten
software packages can range from little up from your knowledge of webmastering
to a VERY significant amount. Because of and image editing with a few new sales...
this I feel it's important to be lead in Sounds like a plan? Well a great way to
the "right" direction to make sure you do that quickly is with pay-per-click
don't spend time in the wrong areas, or advertising. BUT WAIT! Doesn't that cost
learning some software that might not be money? Well... Yes. But with the tools
all that useful for you later on brought to us by some of the biggest
(*coughs* Frontpage *coughs*). pay-per-click advertisers out there we
Where you should start greatly depends on should be able to make a good evaluation
what you plan on attempting to do, and of how much profit we're going to make
how deep you're going to dive in. For a without much investment upfront.
moderately professional, clean looking The big question behind pay-per-click
web site without a lot of automation or advertising is whether or not it's worth
intensive animated graphics you can the cash when you can simply get traffic
probably get by with some basic knowledge from regular search engine ranking
of html, ability with a good WYSIWYG (otherwise known as organic traffic).
editor, and an image editting program. On Afterall, there are plenty of companies
the other hand, if you're someone that's out there that promise to help get you
looking to build something that will all the traffic you need through
really wow your audience then you might optimizing your web site for organic
consider spending some major time and ranking. The answer to this question is
developing some animation skills with a quite simple: profit is profit. Through
program like Macromedia Flash. I conversion tracking tools such as those
personally always spring for what I offered by Yahoo! Search Marketing and
believe will bring me the greatest amount Google Adwords anyone can calculate
of profit with a minimal amount of exactly what their profit is after cost
effort, and because of this I usually end of PPC advertising is taken out. In my
up spending all of my time diving in opinion, Google Adwords has the most
deeper with ONLY my WYSIWYG HTML editor, user-friendly interface among the PPC
and my image editor. advertisers. Google Adword's interface
What is a "WYSIWYG" editor? makes it very easy to see which keywords
A WYSIWYG (What You See Is What You Get) are pulling you in the most sales, and
HTML editor is what allows you to get by which ones aren't even worth your
with minimal knowledge of HTML. Yes, that advertising money.
means you don't have to know EVERYTHING Let us not forget, however, that in order
about HTML to have a decent looking to make those conversions we're going to
website. When you use a WYSIWYG editor it be needing a shopping cart! There's a lot
interprets what you're doing (inserting of diverse software packages out there
an image for example) as being a certain you can use, but I've been using Mal's
series of HTML tags with attributes, and E-Commerce Free shopping cart for a
does it for you... Thus, what you see on number of years with great success. The
your screen is what you get. Instead of cart's server is hosted on their machines
seeing a bunch of HTML code in text so that means you not only get away with
format, you'll mostly see what will not having to pay for the software
actually show up in your browser once itself, but you get out of having to buy
your web site is up WHILE you're making an SSL security ticket too! Nothing's a
it. I highly recommend using the latest better bargain than free, eh?
version of dreamweaver -- it is Getting those sales leads you've been
well-known as one of the best HTML building up to BUY!
editors by general consensus. Once you've scored a few sales it would
Dreamweaver's interface is very friendly, probably be a good idea to start using
has a built in FTP client, and is some kind of lead management services. I
specifically built to be flexible enough highly recommend the use of
to suit both the coder and the everyday autoresponders for this purpose.
amatuer webmaster. Autoresponders are, essentially, a
Image editing? What do I need that for? newsletter sign-up that allows you to
Okay, let's be realistic here: If you're strategically determine what you want to
going to make a professional *appearing* send each lead after a certain alotted
web site it's important that you can make amount of time. For example, let's say
some basic, decent looking graphics. someone visits your web site and you
There's a lot of graphics problems that offer them a free newsletter. If you were
can truly get the job done, but as far as selling an ebook on some very complicated
power and flexibility goes I recommend topic, you might consider sending them
Adobe Photoshop. Adobe Photoshop only information on the most basic
definitely takes some time getting used concepts at first to get them interested.
to, but in the end it's VERY rewarding. Slowly but surely, you can turn those
I've ended up using my knowledge of visitors that might have left your web
Photoshop to make not only graphics for site and never have returned into some
multiple web sites, but also touched up serious revenue!
portraits, made business cards, flyers,






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