| If you're planning on opening your own
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| | not purchase.
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| online store, you should make sure that
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| | - Manage your entire website's look and
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| you learn all about e-commerce, so that
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| | feel, including both the regular pages
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| you can select the best online store
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| | and the shopping cart pages, from a
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| builder for your business. One big
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| | single interfaces, without having to copy
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| decision you want to make early on is
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| | changes in design from one to the other.
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| whether you want your online store to
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| | - Automatically remove a product featured
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| consist only of a shopping cart, or if
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| | on regular pages of your site when it is
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| you want your online store to be your
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| | no longer in stock.
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| entire site, with shopping cart
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| | - Show an updated list of the latest
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| functionalities available to every page.
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| | additions to your inventory on the
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| Let's look at the options.
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| | homepage or other non-shopping-cart
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| Ecommerce Option One: Complete Online
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| | pages.
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| Store
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| | - Display a signup form for users to
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| Software that creates a complete online
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| | receive email announcements of new
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| store for you, with completely integrated
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| | products, dynamically generated from your
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| ecommerce capabilities, is arguably best
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| | web store.
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| for new websites, since it will save you
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| | Ecommerce Option Two: Separate Shopping
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| the trouble of buying separate content
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| | Cart
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| management software and then integrating
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| | If you already have a website,
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| it with your current site.
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| | transferring everything to a new web
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| Here are some things you can do with a
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| | store system can be daunting. You may
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| completely ecommerce-enabled web store
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| | want to start your foray into ecommerce
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| that you can't do with a traditional
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| | with a simple add-on shopping cart.
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| website that just has a CMS attached:
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| | But don't limit your possibilities for
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| - Show a "in your shopping cart" list of
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| | the future. You can still employ a
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| selected items to users who add something
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| | full-featured web store now and simply
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| to a cart, then continue browsing your
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| | use only its shopping cart functions.
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| site. Studies have shown that "shopping
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| | Simply set up the online store to show in
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| cart abandonment," in which users add
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| | a directory or subdomain of your existing
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| something to the cart and then forget
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| | domain, or host it off-site completely.
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| about it while browsing the site, is
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| | Then link to the individual product pages
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| greatly reduced when users can see their
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| | on the web store from your existing site.
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| shopping cart contents in front of them
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| | Users never have to know the shopping
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| at all times.
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| | cart is actually a full-featured site
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| - Feature a different product on your
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| | with its own homepage-they'll never see
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| homepage each day, rotating based on a
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| | those pages, and in many web store
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| dynamic selection from your shopping cart
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| | software packages, you can simply disable
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| inventory.
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| | those pages from every being created.
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| - Automatically recommend a brand new
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| | After all, on the web you don't have to
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| product to users who are browsing a
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| | buy a bigger building to expand your
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| related page on your site-without
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| | store. Why limit your growth with
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| updating the code on that page.
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| | less-fully-featured software? Choose
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| - Remind returning visitors to your
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| | ecommerce software that will grow with
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| homepage of an item they added to a
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| | your business, and your store can grow as
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| shopping cart on a previous visit but did
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| | big as you can make it.
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