| The advent of the New Media and Internet
| |
| | future online marketing would replace
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| have increased possibilities of online
| |
| | traditional marketing completely.Apart
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| marketing and internet retailing with new
| |
| | from ease and convenience of internet
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| features of interactive shopping, pod
| |
| | marketing, one major advantage of
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| casting and e-marketing. Consumers are
| |
| | internet marketing is customization or
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| connected to online shopping sites with
| |
| | personalization of products and services
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| WiFi, Internet or 3G mobile phones. E
| |
| | to suit the needs and tastes of
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| commerce has taken a new dimension in
| |
| | individual customers (Ho, 2006). Tailored
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| retailing with increasing number of
| |
| | products or services may not have been a
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| people shopping online and even making
| |
| | very wide option in traditional shopping
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| flight bookings online (Papers4you.com,
| |
| | which shows that interactive shopping has
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| 2006). One such example is the traffic on
| |
| | moved a step closer to the needs of the
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| the British Airways website. A
| |
| | consumer and has improved the shopping
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| comparative analysis of popular travel
| |
| | experience in general. Online branding
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| related websites and online ticketing
| |
| | has made local consumer goods popular in
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| facilities give us details on transaction
| |
| | global markets (Ibeh et al, 2005). The
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| costs, and individual and company
| |
| | concept of relationship marketing is an
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| perceptions on e commerce facilities for
| |
| | important strategy for the new media and
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| ticketing and travel.Internet marketing
| |
| | is an important tool within the
|
| however meets with major challenges of
| |
| | contemporary marketing environment in all
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| keeping pace with consumer demands and
| |
| | spheres of business, from financial
|
| developing relationship marketing to
| |
| | services to electronics products. Online
|
| maintain consumer loyalty (Enzmann and
| |
| | marketing has been used by banks and
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| Schneider, 2005). The advantages and
| |
| | supermarkets and charities like Oxfam
|
| disadvantages of internet retailing could
| |
| | suggesting the rapid change in marketing
|
| be studied in contrast to traditional
| |
| | methods used by a wide variety of
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| marketing considering issues related to
| |
| | organizations and show the wide
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| online branding, consumer loyalty, spam,
| |
| | acceptability of online retailing and
|
| and advertising strategies. The
| |
| | marketing in changing business
|
| challenges of online marketing could be
| |
| | environments.BibliographyChing H.L.;
|
| studied with the same models used for
| |
| | Ellis P. (2004) Marketing in Cyberspace:
|
| general marketing management such as 4Ps
| |
| | What Factors Drive E-Commerce Adoption?
|
| or 7Ps models and trends in internet
| |
| | Journal of Marketing Management, Volume
|
| marketing and transactions can also be
| |
| | 20, Numbers 3-4, pp. 409-429(21)Enzmann,
|
| studied (Papers4you.com, 2006). Online
| |
| | Matthias; Schneider, Markus (2005)
|
| pricing remains one of the major
| |
| | Improving Customer Retention in
|
| challenges and so is the prospect of
| |
| | E-Commerce through a Secure and
|
| virtual interactions with customers as
| |
| | Privacy-Enhanced Loyalty System
|
| opposed to face to face interactions in a
| |
| | Information Systems Frontiers, Volume 7,
|
| traditional market. Issues of security
| |
| | Numbers 4-5, pp. 359-370(12)Ho, Shuk Ying
|
| and privacy are important in e marketing
| |
| | (2006) The Attraction of Internet
|
| and shopping through secured sites is one
| |
| | Personalization to Web Users Electronic
|
| of the major concerns of consumers
| |
| | Markets, Volume 16, Number 1, Number 1
|
| (Enzmann and Schneider, 2005). Direct
| |
| | pp. 41-50(10)Ibeh, Kevin I.N.; Luo, Ying;
|
| email marketing of goods and services has
| |
| | Dinnie, Keith (2005) E-branding
|
| led to debates on spam and the need for
| |
| | strategies of internet companies: Some
|
| strict legislation on email
| |
| | preliminary insights from the UK The
|
| marketing.Online marketing seems to have
| |
| | Journal of Brand Management, Volume 12,
|
| completely revolutionized marketing
| |
| | Number 5, pp. 355-373(19)Papers For You
|
| techniques although it has limitations on
| |
| | (2006) "P/M/445. Internet marketing:
|
| usage, privacy issues and security. The
| |
| | problems and prospects", Available from
|
| different traditional and non traditional
| |
| | [17/06/2006]Papers For You (2006) "P/M
|
| advertising media such as newspapers,
| |
| | 434. E-marketing vs. traditional
|
| television, magazines, newsletters,
| |
| | marketing: upsides and downsides",
|
| direct mail, telephone, and internet may
| |
| | Available from [18/06/2006]Copyright ©
|
| have to be compared more thoroughly and
| |
| | 2006 Verena Veneeva.
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| extensively to understand whether in the
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| |
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