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Article #61: Conducting Business through B2B E-marketplaces

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Businesses, which are still sitting on not have time to do it by your own, you
sidelines and not doing business on the can use the service of a B2B exchange.
Internet, should think seriously about Rusbiz also provides with similar
their position! If you are one of them, service.
chances are there, that you have to pay Get an online presence
dearly for your indecision as you might What should be your next step once you
lose significant market share to your have all your products transformed into
more proactive competitors in a very e-catalog? Naturally, you need to have an
short period of time. online presence to sell the products.
Apart from the fact that e-commerce is There are number of options how to do
growing at the rate of more than 25 this.
percent a year, the use of online Become a member of an e-marketplace
features can bring efficiency to This could be a large geography oriented
virtually every aspect of business fairly large horizontal market or a
process, be it supply chain management or vertical e-marketplace specific to your
customer support management. industry. The membership fees are in most
But, how can you build an e-commerce of the cases not so expensive. But many
business and take advantages of all these of them charge some percentage on your
great possibilities? After all, you are transactions, usually, from 1 to 3
pretty sure that anything to do with new percent. If you expect big sales volume,
technology is complicated, you may think this might not be the best
time-consuming, and expensive. choice for you. However, if you get new
Believe it or not, this is just a customers, thanks to your mere presence
misconception that most business owners in an e-marketplace, the percentage that
have about the Internet technology. The you have to pay on the transaction you
truth is - in order to run a business should consider as customer acquiring
online and reap profits, like any new cost. Under any circumstances, it is good
effort, you need to do a little homework, to become a member of at least one
have patience and determination, and get e-marketplace as you -automatically get
going. exposed to thousands of new prospective
Take the following steps seriously and in customers.
no time you will be able to embrace Build a website
fascinating world of online business. There are several ways you can construct
Take your products online an e-commerce site to your need.
Getting your product online does not You can build a website in house by
simply mean - having a nice picture and a employing developers or you can hire a
product narration to go with it. web development company to do this for
Effective use of the Internet is based on you. The advantage is you can have a
standards. Standards, as you know, are website with the look, feel and
created to facilitate common use of a functionality according to your given
technology. If you ever imported or specification.
exported a product or service, or if you However, both of these methods could be
registered your product with some kind of way costly for a small business. Average
authorities ever; you certainly know that cost of building an e-commerce website
each product falls under certain runs starting from US$ 600 plus hosting
subcategory according to the and maintenance charges for a miniscule
classification system that you site with limited features to several
encountered. Internet is the same thing. hundred thousand US Dollars for a
Since the emergence of Internet, several powerful e-commerce website.
classification systems have been Another option that you have as a small
developed. business is to build an e-commerce site
If you think long term and would like to from prefabricated templates. While this
use same catalog with multiple is affordable and easy, you considerably
e-marketplaces, you should adopt one of lose flexibility and customization
the prevailing classification system in possibilities in comparison to building a
the Internet. The best online catalog site from scratch.
classification available from my point of Build a web store
view is UNSPSC. For one thing, many All these above mentioned cases do not
prominent e-marketplaces adopted this allow you to have the potentials and
particular system, which allows you to advantages that come with an e-business
post your products on multiple website integrated with a B2B exchange.
e-procurement systems and e-marketplaces. Which means, whether you are a business
How do you do this? I would suggest you to consumer company with occasional sales
to become a member of one of the to businesses or you are a pure play B2B
e-marketplaces, where you can aggregate company, a Web Store merged into an
your products using some kind of simple e-marketplace is what you need.
wizards or forms. E-marketplaces based on A web store from a B2B exchange gives you
Commerce One's the largest B2B the best of both worlds. You are having a
e-marketplace enabler, have this professional e-commerce site which
facility. incorporates all the features that an
Our own Rusbiz e-catalog system, which is e-marketplace has to offer. And you build
also based on UNSPSC, also allows you to a site from simple and easy to edit
integrate your products using a very templates.
simple but sophisticated form. If you do






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