| For those of you not familiar with article | | | | has a yearning to communicate information |
| marketing, what took you so long? Article | | | | about a topic that is close to their heart. |
| marketing is only one of the best ways to | | | | The first few articles are always the |
| promote your online business. Guess what? | | | | hardest, but once you get past the fear |
| It's also one of the least expensive site | | | | factor, it really feels good to speak to the |
| promotion tools out there. | | | | world. To start, I recommend doing a search |
| | | | for an article on a topic you want to write |
| Why Article Marketing works so well | | | | about and using that article as a guideline. |
| | | | Please don't plagiarize another writer's |
| Article Marketing works because websites need | | | | work, just use the article to get ideas, |
| content to help attract and keep visitor | | | | bullet points and a basic framework. From |
| eyeballs glued to their web pages. Who better | | | | there, go ahead and insert your own ideas and |
| to provide that content, than the very folks | | | | commentary on the subject. |
| that frequent the web on a continual basis? | | | | |
| People like you and I. You write articles, | | | | "What can I write about?" |
| publish them to article sites, article | | | | |
| directories and the articles are in turn | | | | I always advise my clients to write about |
| picked up by other websites through | | | | what they are most passionate about and what |
| syndication. They use your article content to | | | | they are most interested in. The trick is |
| attract visitors. The more visitors, the more | | | | that the topics that they write about should |
| advertising they can sell. | | | | relate to the website they are trying to |
| | | | drive traffic to. |
| About now, you are probably asking yourself, | | | | |
| "What's in it for me?" One word - "links". At | | | | "How long should the article be?" |
| the bottom of your article you are going to | | | | |
| include a link to your website. That means | | | | Try to write short concise articles. |
| that if your article is published widely, you | | | | Somewhere between 400-750 words is always a |
| have the possibility of many people reading | | | | good bet. Just so you don't have to count |
| your articles and clicking on your link to | | | | every single word you write, just write your |
| visit your website. | | | | article in Microsoft Word. By default, Word |
| | | | displays a running count of how many words |
| "Ok, I believe that it works but I really | | | | you have typed. |
| don't consider myself a writer" | | | | |
| | | | Stay tuned for the part 2, where we'll tell |
| Not to worry, neither did I. Some folks are | | | | you where you can place those masterful works |
| born writers, some have to bring out the | | | | of penmanship you have created in order to |
| writer in them. Even the most timid of souls | | | | maximize your audience. |