| Starting an internet based business when you | | | | Unless you have twenty-four dedicated hours |
| have zero marketing experience is, to say the | | | | to spend on your e-business each day, you |
| least, bewildering. I speak from personal | | | | cannot market all these web sites; and |
| experience as I started out with no | | | | without the ability to create traffic to each |
| specialized knowledge. I gradually weaved my | | | | site (and you get one for just about every |
| way through what seemed like hundreds of | | | | programme you join), you are back where you |
| sites selling just about everything and tried | | | | started. ...And, by the way, did I mention |
| to resist buying every white elephant that | | | | the sea of email from other members? That's |
| was offered. | | | | right, I didn't get beyond the hype at the |
| | | | top of the sales page either. So then, limit |
| In the interim, I purchased my first package | | | | yourself to a manageable number of traffic |
| which turned out to be of little practical | | | | generation ventures. Better to pay for leads |
| use. While I was doing that, I somehow went | | | | or hits even if on a tight budget than to try |
| off in another direction and bought another | | | | to do the impossible. Allow some |
| "package deal", hardly stopping to think that | | | | opportunities to pass you by. If they are too |
| I did not have the requisite skill and | | | | good to be true, they are! |
| knowledge to make this programme work either. | | | | |
| | | | 3. Free Information....A hidden gold mine |
| To cut a direct path through the dense | | | | |
| forest, I'll tell you now that I spent much | | | | I have hundreds of pages of free information |
| more that I originally intended. Thankfully, | | | | (yes, I have printed them out, this works for |
| I learnt a few lessons along the way. | | | | me) received when I bought something or |
| | | | subscribed to an ezine. I have two words of |
| 1. Stay Focused | | | | advice...Use them! They are valuable, even if |
| | | | you have to wade through tons of information |
| It is easy to become swamped and distracted | | | | for a few golden nuggets. If your business is |
| trying to run several programmes at the same | | | | to grow, you have to be learning constantly. |
| time, on zero experience. Leave | | | | If all else fails, you can always rebrand the |
| diversification to the pros until you have | | | | books, give them away to your subscribers or |
| garnered some experience and at least have | | | | make some money from them by reselling the |
| some sales/profit (whichever you prefer) from | | | | information. I read somewhere that a great |
| your first venture. Needless to say, you will | | | | percentage of ebooks remain unread by those |
| find yourself floundering around aimlessly, | | | | who receive them. What a shame! Do your best |
| watching your money burn, having done no | | | | to use that information, it is there to help |
| research before making a purchase. If you | | | | you get ahead. |
| feel a burning urge to buy anyway, read the | | | | |
| material again, do some research, sleep on it | | | | 4. Keep at it, Rome was not built in a day |
| and then make a decision. Twenty-four hours | | | | |
| delay won't kill you and remember, one | | | | If you (1) stay focused on one or two |
| venture at a time. | | | | manageable ventures, (2) channel your |
| | | | marketing energies wisely (pay where you can |
| 2. Allow some "Opportunities" to pass you by | | | | and forget the freebies), (3) read the |
| | | | complimentary material you get and (4) |
| As God is my witness, I believe I became a | | | | develop some stick-to-itiveness, you will |
| member of at least fifty programmes that | | | | eventually begin to see rewards from your |
| promised me anything from "massive profits" | | | | investment. You may never make millions, but |
| to "dramatic sales explosion, traffic, | | | | you will at least derive a steady income from |
| profit, great downlines"....you get the idea. | | | | your efforts. |